Best Dialer for Multichannel Outreach

In today’s competitive sales landscape, reaching prospects requires a multifaceted approach. Modern sales development representatives (SDRs) must engage with potential customers across various touchpoints, from phone calls and emails to social media and SMS. A multichannel outreach dialer is an indispensable tool that empowers sales teams to connect with more leads, have more meaningful conversations, and ultimately, drive more revenue.

This guide explores multichannel outreach dialers, including what they are, how they work, and key features to look for. We will also examine their benefits, compare top solutions, and provide a roadmap for choosing the right dialer for your business.

What is a Multichannel Outreach Dialer?

A multichannel outreach dialer is a software solution that integrates automated dialing with other communication channels like email, LinkedIn, and SMS into a single platform. Unlike traditional dialers, a multichannel dialer enables a coordinated outreach strategy across multiple touchpoints, allowing SDRs to engage prospects on their preferred channels, which increases response rates and fosters stronger relationships.

The core principle of a multichannel dialer is to streamline and automate outreach, freeing SDRs from manual tasks to focus on selling. By orchestrating a seamless sequence of interactions across channels, these dialers ensure no lead is missed and every prospect receives a consistent, personalized experience.

How Does a Multichannel Dialer Differ from Single-Channel Dialers?

The primary difference between a multichannel and a single-channel dialer is its scope. A single-channel dialer is limited to making phone calls, offering various dialing modes but confined to voice communication.

In contrast, a multichannel dialer offers a broader, more integrated approach. It recognizes the non-linear modern buyer's journey and enables a more comprehensive outreach strategy by combining dialing with email, social media, and other methods.

Here’s a table summarizing the key differences:

Key Features to Look for in a Multichannel Dialer

When evaluating multichannel dialer solutions, look for features that will empower your sales team. Here are some of the most important features to consider:

•CRM Integration: Seamless integration with your Customer Relationship Management (CRM) system is crucial. This ensures that all outreach activities are automatically logged, data is kept up-to-date, and SDRs have a complete view of every prospect’s interaction history.

•Multiple Dialing Modes: The best multichannel dialers offer a variety of dialing modes, including power, predictive, and parallel dialing. This allows you to tailor your dialing strategy to different campaigns and lead lists.

•Email & Social Media Integration: The ability to send emails and engage with prospects on social media platforms like LinkedIn from within the dialer is a key feature of a true multichannel solution.

•Automation & Sequencing: Look for a dialer that allows you to create automated outreach sequences that combine different communication channels. This will save your SDRs a significant amount of time and ensure that every lead is nurtured effectively.

•Analytics & Reporting: Comprehensive analytics and reporting are essential for tracking the performance of your outreach campaigns and identifying areas for improvement. Look for a dialer that provides a unified view of all your outreach activities, from call metrics to email open rates.

•Call Recording & Coaching: The ability to record calls and provide real-time coaching to SDRs is a valuable feature for improving sales performance and ensuring quality control.

•Local Presence & Number Health: A good multichannel dialer will offer local presence dialing, which displays a local number to prospects, increasing the likelihood of them answering. It should also include number health monitoring to prevent your numbers from being flagged as spam.

•Voicemail Drop: This feature allows SDRs to pre-record a voicemail message and drop it with a single click, saving them time and ensuring a consistent message.

How Can Multichannel Dialers Benefit SDRs?

Multichannel dialers offer numerous benefits for SDRs. Here are some key ways these tools can help them succeed:

•Increased Productivity: By automating manual tasks and streamlining the outreach process, multichannel dialers can significantly increase SDR productivity. One study found that the phone is the most productive sales tool for 41.2% of salespeople, and a multichannel dialer can make that tool 2x-10x more productive 1.

•Higher Connect Rates: Multichannel dialers can help SDRs connect with more prospects by using a variety of communication channels and dialing modes. Parallel dialers, for example, can increase connect rates by 5x or more.

•Improved Efficiency: With features like voicemail drop and automated sequencing, multichannel dialers can help SDRs work more efficiently and focus their time on high-value activities.

•Better Lead Engagement: By engaging with prospects on their preferred channels, SDRs can build stronger relationships and increase the likelihood of a response.

What Types of Dialing Modes Do Multichannel Dialers Support?

Multichannel dialers typically support a variety of dialing modes, each with its own set of pros and cons. Here’s a breakdown of the most common dialing modes:

•Power Dialer: A power dialer automatically dials one number at a time, moving to the next one as soon as the previous call is completed. This is a good option for smaller teams or for campaigns that require a high degree of personalization.

•Predictive Dialer: A predictive dialer uses an algorithm to predict when an agent will be available and then dials multiple numbers at once. This is a good option for large teams that need to make a high volume of calls.

•Parallel Dialer: A parallel dialer dials multiple numbers simultaneously and connects the agent to the first person who answers. This is the most efficient dialing mode, but it can also be the most expensive.

Top Multichannel Dialer Solutions for 2025

The market for multichannel dialers is crowded, with a wide variety of solutions to choose from. Here are some of the top multichannel dialer solutions for 2025, presented in no particular order:

•Trellus: Trellus is an AI-powered dialer that embeds directly into your existing sales engagement platform, such as Salesloft, Outreach, or HubSpot. It offers both power and parallel dialing, as well as a suite of AI-powered features, including real-time coaching, automated call transcription, and a virtual sales floor. Trellus is a great option for teams that want to add powerful dialing capabilities to their existing tech stack without the high cost of a standalone parallel dialer. For more information on AI dialers, you can refer to the Trellus AI Dialer learning.

•Salesloft & Outreach: Salesloft and Outreach are two of the leading sales engagement platforms on the market. Both platforms offer native dialing capabilities, as well as integrations with a variety of third-party dialers. These platforms are a good option for large sales teams that need a comprehensive solution for managing all of their outreach activities.

•Nooks & Orum: Nooks and Orum are two of the leading standalone parallel dialers on the market. Both platforms offer powerful dialing capabilities and a variety of features to help SDRs connect with more prospects. These platforms are a good option for teams that need to make a high volume of calls and are willing to invest in a standalone solution.

•Apollo.io & Klenty: Apollo.io and Klenty are two all-in-one sales platforms that offer a variety of features, including a multichannel dialer. These platforms are a good option for teams that want a single solution for all of their sales and marketing needs.

•Smartreach & Lemlist: Smartreach and Lemlist are two multichannel outreach tools that focus on email and social media integration. Both platforms offer some dialing capabilities, but their primary focus is on helping SDRs create and execute effective multichannel sequences.

How to Choose the Right Multichannel Dialer for Your Business

Choosing the right multichannel dialer for your business can be a daunting task. Here are some factors to consider when making your decision:

•Team Size: The size of your sales team will be a major factor in determining which dialer is right for you. Smaller teams may be able to get by with a less expensive solution, while larger teams will need a more robust platform.

•Budget: Multichannel dialers can range in price from a few hundred dollars per month to several thousand dollars per month. It’s important to set a budget before you start shopping so that you can narrow down your options.

•Existing Tech Stack: If you’re already using a sales engagement platform or CRM, you’ll want to choose a dialer that integrates with your existing tech stack. This will save you time and money in the long run.

•Specific Business Needs: Every business is different, so it’s important to choose a dialer that meets your specific needs. For example, if you make a lot of international calls, you’ll want to choose a dialer that offers international calling at a reasonable price.

How Do You Integrate a Multichannel Dialer with Your CRM?

Integrating your multichannel dialer with your CRM is essential for maximizing the value of both platforms. A seamless integration will allow you to:

•Automate Data Logging: All of your outreach activities, from calls and emails to social media interactions, will be automatically logged in your CRM. This will save your SDRs a significant amount of time and ensure that your data is always up-to-date.

•Improve Data Accuracy: By automating the data entry process, you can eliminate human error and ensure that your data is accurate and reliable.

•Gain a Unified View of the Customer: A tight integration will give you a complete view of every prospect’s interaction history, allowing you to personalize your outreach and have more meaningful conversations.

Most multichannel dialers offer native integrations with popular CRMs like Salesforce and HubSpot. The integration process is typically straightforward and can be completed in a few simple steps.

What are the Pricing Considerations for Multichannel Dialers?

The pricing for multichannel dialers can vary widely depending on the features and functionality offered. Some of the most common pricing models include:

•Per User, Per Month: This is the most common pricing model, where you pay a flat fee per user, per month.

•Usage-Based: Some dialers offer a usage-based pricing model, where you pay for the number of calls you make or the number of minutes you use.

•Tiered: Many dialers offer a tiered pricing model, with different plans that offer different features and functionality.

When comparing pricing, it’s important to look at the total cost of ownership, including any setup fees, integration fees, or other hidden costs. It’s also a good idea to take advantage of free trials and demos to test out different dialers before you make a final decision.

Conclusion

A multichannel outreach dialer is an essential tool for any modern sales team. By combining automated dialing with other communication channels, these platforms help you connect with more prospects, have more meaningful conversations, and drive more revenue. When choosing a multichannel dialer, consider your team size, budget, existing tech stack, and specific business needs. Choosing the right solution will empower your sales team to succeed.