
Learning Center
Detailed insight on different terminologies and expressions used by sales teams, and businesses, curated & maintained exclusively by Trellus.
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3 Line Dialer
A 3 line dialer is an advanced dialer that calls 3 numbers in real time and simultaneously. But there's a lot more to the program than what meets the eye. Here's how you can get started today.
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AI Robocalls – Automated Calls with AI Technology
Ai Robocalls are more than just a convenient way of deploying bots to complete sales and answer customers. Here's how you can fully unlock the ai robocalls' potential.
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AI Voice Calling – AI-Powered Voice Communication
AI Voice calling has a lot more to offer beyond modern-day tools. Here's what you need to know to unlock its full potential as a business owner.
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Automated Coaching
An automated coaching system is a built in feature in an ai cold calling software that trains reps in live ongoing calls. Here's a detailed breakdown of everything you need to know as a business owner looking to buy such digital solutions.
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AI Role Play
Ai Roleplay is the revolutionary technology enabling callers to train themselves without manual intervention from their line managers. Here's everything you need to know to get started.
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Agent Assist
Agent Assist is a built in virtual feature that helps sales reps in real time without the manual intervention from their respective line managers. Here's everything you need to know as a business owner.
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Annual Recurring Revenue
In outbound-heavy businesses, especially those built around SDRs reaching out cold, or AEs following up warm, the sales cycle tends to be more aggressive and direct.
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AI Dialer
Haven't tried or introduced an AI dialer to your team yet? Here's everything you need to know to get started today...
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AI Parallel dialer
Are you looking to get familiar with an AI parallel dialer to incorporate in your sales workflow? Here's everything you need to know to get started.
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AI Phone dialer
Looking to get familiar with an ai phone dialer from an introductory point of view? Here's how you can get started easily.
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AI Auto Dialer
If you are not familiar with an ai auto dialer, we have a detaled guide on helping you to get started for increased outreach, better connectivity, and eventually more conversions.
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AI based CRM
An AI based CRM is the next gen blend of artificial intelligence and the latest tools to unlock your full sales potential. Getting started is not that hard. Here's what yuo need to know.
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AI Predictive Dialer
Confused about what an ai predictive dialer is and how it is different from the rest of the online sales call dialers? Here's a detailed guide to fill you in on all the details.
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Attention, Interest, Desire, Action
AIDA is a practical map of how people move from hearing about something to taking an action. Here's what experts have to say about the phenomenon.
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What Is Automated Outbound Calling? Definition, Benefits, and Examples
Automated outbound calling has become one of the most powerful tools for outbound sales teams that rely on cold calling as their daily lifeblood.
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AI-Driven Sales Intelligence: Definition, Tools, and Use Cases
AI-driven sales intelligence refers to the use of artificial intelligence and machine learning to collect, analyze, and interpret massive amounts of customer and market data, turning that data into actionable insights that guide sales strategies, outreach, and decision-making.
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Ai-powered Conversation Intelligence
AI-powered conversation intelligence refers to technology that listens to, records, and analyzes sales conversations in real time or after the fact.
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Average Handle Time
Average handle time pinpoints the overall duration it takes for an SDR to close a deal. Here's what managers at outbound sales first businesses recommend doing for optimal results.
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Average Handle Time (AHT)
Average Handle Time AHT measures how long sales calls take from start to finish. Learn its definition, components, calculation, interpretation, and limitations.
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Buying Signal
Buying intent represents one of the most crucial yet misunderstood concepts in outbound sales. Here's what the experts recommend doing for a head start.
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Buying Intent
Buying intent represents the likelihood that a prospect will make a purchase decision in the near future.
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Bad Leads
When you’re running an outbound sales operation, your team’s time is one of your most valuable resources. And bad leads?
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B2B Prospecting Software
B2B prospecting software pave the way for securing more leads and long term business opportunities. Here's everything you need to know to get started.
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B2B Sales Tools
Haven't tried or used B2B sales tools before? Here's all the more reason to get started today. Read on...
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Buying Intent Signals in Sales
Every outbound sales team dreams of calling prospects who are actually ready to buy; not just “kind of interested,” but actively researching, comparing options, or frustrated with their current setup.
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Best Dialer for Multichannel Outreach
Discover the best dialer for multichannel outreach. Learn key features, benefits for SDRs, and compare top solutions like Trellus, Salesloft, and Nooks.
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Closing Techniques In Sales
Here's a detailed list of the brand new closing techniques in sales that you haven't heard of before. Convert like a pro in few easy steps.
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Call Classification
Call classification serves as a critical process for sales organizations to categorize different calls and then move accordingly in terms of priority. Here's how to get started the right way.
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Conversational IVR
Want to know everything about Conversational IVR as a sales manager from conversions and scalability perspective? Here's what you need to know.
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Call Monitoring Software
If it's your first time implementing a call monitoring software for your sales team in your outbound sales business, here's a detailed walkthrough of what needs to be done.
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Calibration Call
Calibration calls serve as a critical quality control mechanism for sales organizations, particularly those relying on cold and warm outreach.
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Call Position Statement
A Call Position Statement is the foundation of every successful cold or warm call. It’s the concise, compelling reason a prospect should keep listening.
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Call Churn Rate
Call churn rate is a metric that measures how many calls (or prospects) drop out of the sales pipeline before reaching a desired outcome
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Call Closing Ratio
Call closing ratio is one of the most telling metrics in outbound sales because it measures how many calls actually result in a desired outcome
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Closed Opportunites
As a sales professional or an SDR, you need to know about Closed Opportunities and how to leverage them for repeat business. Read on...
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CRM for Cold Calling
Are you tired of looking for the right CRM for cold calling platform to make things work and scale? Here's what you need to know to get started.
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Cold Calling Database
Cold calling has always been one of the trickiest parts of sales. Here's what the experts recommend doing to get started.
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Call for Proposal (CFP) in Sales Processes
In B2B sales, there’s a moment when the conversation shifts from casual discovery to formal evaluation; when a potential client decides to gather competing offers and asks vendors to present structured solutions. That moment is called the Call for Proposal, often abbreviated as CFP.
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Collaborative CRM for Teams
When teams work in silos, they end up duplicating efforts, missing follow-ups, and losing insights that could have turned into conversions. That’s where Collaborative CRM (Customer Relationship Management) systems come into play
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Challenger Sales Model Explained
Challenger Sales Model reshaped how modern salespeople think about their role in the buying process.
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Getting Started with Conversational AI In Sales - Beginners' Guide
Success now depends on making better conversations happen, and that’s where conversational AI is changing the game.
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Cycle of Sales Process
When you’re making cold calls, this cycle isn’t theoretical. It’s lived, every single day. It begins long before you ever dial a number, and it continues long after the deal is signed. Let’s walk through it as it actually happens on the sales floor.
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Connect Rate
Are you aware of the optimal connect rate to get the most out of your sales calls, from a conversions perspective. Here's what the experts recommend doing.
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Call Abandonment Rate
Call Abandonment Rate pinpoints several areas for improvements that SDRs and their respective managers can work on. Here's what you need to know in detail.
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Cost Per Conversion
Have you figured out the Cost Per Conversion for your outbound sales calling business for optimal results, budget efficiency and conversions? If not, then this detailed guide will fill you in on everything you need to get started.
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Call Scoring
What is Call Scoring? Is it something that SDRs need to be aware of, or their respective managers only? Find out everything you need to know from a sales conversion point of view.
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Call Blitz
Are you using the Call Blitz strategy at your outbound sales calling business for maximum outreach, conversions and SDR performance? Here's what you need to know to get started.
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Challenger Sale
The Challenger Sale is a sales approach built on insight, control, and commercial teaching. Learn its definition, principles, benefits, and practical application.
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Call Volume
Call volume measures outbound and inbound calling activity in sales teams. Learn its definition, importance, benchmarks, limitations, and role in revenue generation.
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Contact Rate
Contact rate measures how often sales calls reach real prospects. Learn its definition, calculation, influencing factors, and role in pipeline efficiency.
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Call Success Rate
Call success rate tracks the proportion of sales calls that achieve desired outcomes such as booked meetings or qualified conversations. Explore its calculation, influencing factors, strategic value, and practical ways to improve it.
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What is a Sales Leads Database? Benefits, Tools & Best Practices
Understanding the basics of sales leads databases is crucial for SDRs, AEs and all sorts of line managers in the outbound sales calling businesses. Here's how you can get started.
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Discovery Calls
Discovery calls are a large part of the sales conversion eco-system. Here's a deep down analysis for beginner level SDRs, AEs and BDRs out there.
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Definition of Selling in Business
For outbound businesses, especially those whose teams live and breathe cold calls, selling isn’t just a department. It’s the daily heartbeat of growth.
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Demo Call
A demo call is a critical stage in the sales process. Learn its definition, purpose, structure, common mistakes, and how it impacts deal progression.
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Dial Attempts
Dial attempts track how many times sales representatives try to reach prospects. Learn their definition, role in outreach strategy, limitations, and analysis.
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Effective Follow-Up Strategies – How to Keep Leads Engaged
Effective follow up strategies in sales businesses call for careful planning, wording and tactics to increase chances of conversions. Here's what the experts recommend doing from the get go.
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First Call Resolution
A first call resolution strategy intersects with different strategies and insider knowledge on the product/ service which a team is responsible for. Here's everything you need to know.
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Field Sales Rep
Field sales representatives blend traditional relationship selling with modern prospecting techniques, creating a hybrid approach that's both personal and scalable.
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First Call Resolution
What is First Call Resolution from a beginner's perspective, who hasn't made a lot of conversions through outbound sales calls? Here's what the experts recommend doing for better results.
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Gatekeeper Rate
Gatekeeper rate measures the frequency of interactions with intermediaries who screen access to decision makers. Learn its definition, calculation, impact on outreach, and best practices to navigate gatekeepers.
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How to Get Better at Cold Calling – Tips for More Effective Sales Calls
If you're looking for creative ways on how to get better at cold calling, we've got you covered with this insightful guide. Here's how you can get started.
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How to Overcome an Objection in Sales – Handling Buyer Resistance
Sales businesses are often busy figuring out how to overcome an objection in sales. Here's a detailed breakdown of the concept and the best practices to help you out.
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How to Calculate Close Rate – Formula for Measuring Sales Success
If you are still figuring out how to calculate close rate through a fool proof method for your business, we've got you covered with everything you need to know to get started.
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Handle time
Handle time (often called Average Handle Time or AHT) is the total amount of time a customer service rep spends on a single interaction from start to finish
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Hard Sell
As an SDR or account executive, are you employing all the latest Hard Sell techniques to get the most out of the conversion experience? Here's a detailed guide on getting started.
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Inside Sales Rep
Inside sales representatives have become the backbone of modern outbound sales organizations.
Intent Detection
Intent Detection
What is intent detection from a sales caller's point of view? If you're unsure of the term and it's important from making better sales perspective, here's what you need to know.
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LinkedIn InMail Best Practices: How to Write Messages That Get Replies
We have highlighted a couple of super useful LinkedIn InMail best practices for you to implement while you're looking to reach out to prospects for business connections, conversions and more.
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Lead Generation
Lead generation is the foundation of modern sales. Learn its definition, process, lead types, sources, metrics, and role in predictable revenue growth.
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Meeting Show Rate
Meeting show rate measures how often scheduled meetings are attended by prospects. Learn its definition, calculation, influencing factors, best practices, and strategic importance for pipeline health.
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No Call No Show
A No Call No Show is a common scenario for cold callers who are often left in the dark on the next move. Here's what you can do to handle such situations.
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Net Promoter Score
Although a seemingly simple term: Net Promoter Score, coincides with different tactics and future-related strategies that you need to know in detail. Read on...
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What is Outbound Software? Features & Benefits for Sales Teams
What's the first thing that comes to your mind when we talk about an outbound calling software? If it's your first time hearing this, here's an in-depth scoop on everything you need to know.
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Outside Sales vs Inside Sales: Pros, Cons & Best Use Cases
Looking to find out useful information about outside sales vs inside sales from learning and implementation point of view? We've got you covered with these detailed insights.
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Sales Objections Handling Explained: Definition, Tips & Examples
Sales objections handling is all about turning the tide in favor of your business from conversions point of view. Here are some useful tips to help you get started.
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Objection and Pain Point
An objection is not a rejection. It’s a signal. And in outbound sales, especially when you’re making cold or warm calls to people who didn’t request your call in the first place
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Online Auto Dialer
Has your sales team used an online auto dialer to increase outreach and conversions to scale your business? Here's everything you need to know to get started.
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Outside Sales Rep
When people hear the term “Outside Sales Rep,” many instantly think of someone who’s constantly on the road, driving from one meeting to another, shaking hands, closing deals face to face.
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Prospecting vs Lead Generation: Which is Better for Sales Growth?
Curious to know in depth differences between prospecting vs lead generation? We've got you covered with everything you need to know as a sales individual from the get-go.
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Public Phone Number Directory: Free & Paid Options for Finding Contacts
Oftentimes, depending on your sales business demographics, it's important to know about public phone number directory and policies. Here's what you need to keep in mind going forward.
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Perfect Calls – What Makes a Sales Call Successful?
From outbound sales point of view, what defines "perfect calls" and how do you master them for max conversions? Here's our two bits about it. Read on...
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Power Dialer
Have you tried incorporating a power dialer to supercharge your sales outreach and prospect hunting? Here's everything you need to know to get started.
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Parallel Dialer software
Here's everything you need to know and understand why a parallel dialer software is needed to unlock your full sales potential.
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Parallel dialer vs Power dialer
Looking for an in-depth comparison of parallel dialer vs power dialer? Here's a quick guide to fill you in on everything you need to know.
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Pick-up Rate
Pick-up rate measures how often prospects answer sales calls. Learn its definition, calculation, influencing factors, relationship to contact rate, and strategic importance.
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Productive Call Rate
PProductive call rate measures the percentage of sales calls that advance opportunities or create value. Learn its definition, calculation, influencing factors, and role in sales performance.
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Pipeline Velocity
Pipeline velocity measures the speed at which deals move through the sales pipeline. Understand its calculation, influencing factors, relationship to revenue, and actionable strategies to increase sales velocity.
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Pipeline Coverage
Pipeline coverage measures whether your sales pipeline contains enough opportunities to meet revenue targets. Learn what it is, how to calculate it, interpret results, and strategies to maintain healthy coverage.
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Product Qualified Lead (PQL)
A Product Qualified Lead (PQL) is a prospect who demonstrates interest through product usage, signaling high purchase intent. Learn how to define, track, and optimize PQLs to accelerate SaaS conversions and revenue growth.
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Real Estate Auto Dialer Software: Key Features & How to Choose the Right One
Trying to find out what a real estate auto dialer software is, or looking for the perfect tool for your business? We've covered multiple angles for you to get started in no time.
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Recording Phone Calls Without Consent: What You Need to Know
Are you having a hard time figuring out stuff about recording phone calls without permission as an outbound sales business? These detailed insights will help you to get started in the right direction.
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Real Time Guidance
A real time guidance system is a built in feature in an ai cold calling software that trains reps in live ongoing calls. Here's a detailed breakdown of everything you need to know as a business owner looking to buy such digital solutions.
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Sales Discovery Explained: Techniques to Qualify & Convert Leads
Here's a detailed rundown on sales discovery and whatever you need to know to get started, either as a sales business, an SDR or an AE. Read on...
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Sales Enablement KPIs: Key Metrics to Measure Sales Success
Sales enablement kpis are essential to know, especially if you are part of an outbound sales business that calls up prospects daily. Here's everything you need to know to get started today.
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Sales Engagement Software: How It Boosts Sales Team Performance
Sales engagement software are an uber important part of your overall sales strategies' execution and deployment phase. Here's everything to know about these digital tools.
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Top Sales Forecasting Techniques: Strategies for Data-Driven Sales Planning
Sales forecasting techniques are dime a dozen these days, but not all of them are worth it. Here's what you need to know, strictly as part of an outbound sales calling business environment.
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Sales Sequencing: What It Is & How to Build Effective Sequences
Looking to find out everything there is to know about sales sequencing from conversion and scalability point of view? Here are our 2 bits on how you can get started easily.
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What is SPIN Selling? Methodology, Questions & Examples
Looking to find out useful information and advanced-level tips about what is spin selling? We've got you covered with this insightful post on getting started.
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