Our Top Picks
Besides the drowning amount of work that comes with a long list of calls to make, sales reps have a lot to look forward to.
Calls are just part of what they do, day in: day out.
Between cold calls, follow-ups, CRM updates, and trying to actually talk to prospects, there’s barely time to breathe.
However, it’s the ai tools for sales reps that make things a little easy. Especially, if you’re using the right software, it could either automate processes, workflow and regular mundane tasks to a bare minimum, or you could be doing a bunch of repetitive activities on manual mode.
The idea is to find the right kind of ai tools for sales reps that work as a silver lining to help you build on what you’ve got already.
In a broader sense of things, these tools aren’t here to replace you—they’re here to make your job easier. And at the same time, ai is more of a means to an end.
Like we always say, people prefer dealing with people.
So, think of these programs as your personal assistant, coach, and data analyst rolled into one. They handle the grunt work so you can focus on what matters: building relationships and closing deals.
This post will double down on everything you need to know about artificial intelligence tools for sales reps from a basic level, and a bunch of different options that you can eventually roll out into your existing workflow without affecting anything in particular.
The Best AI Tools for Sales Reps in 2025
We wanted to take on a broad spectrum approach to recommending all kinds of ai tools. Some of them are meant for cold calling/ warm calling, automation and vice versa.
Others are all about simplifying your work activities, improving performance, setting up new standards in collaboration and helping you to stick with those, lead researching and prospecting.
So, let’s get on to discovering each tool and find out what makes it so special.
1. Trellus - All In One Ai Tool For Sales Reps To Supercharge Live Sales Floors
Back in its founding years, Trellus took off as a cold calling software.
Over time, we analyzed the market trend, noticed what outbound sales businesses require, besides the call factor, and started adding different features so that our platform could serve the entire sales community in a better and robust manner.
Trellus comes as a lightweight Google Chrome Extension with a click-and-go orientation. Once installed, you can fire up your favorite CRM such as Hubspot, Salesloft, Apollo.io, Outreach etc. to resume your workflow.
You won’t notice a difference at first glance.
However, the crux is that once you are engaged in back-to-back sales calls, the program’s built-in artificial intelligence engine picks up on the conversation pattern. Trellus, then recommends cues and pointers to highlight any weak areas in the conversation in real time.
This is based on the call behavioral model learning capabilities of the software.
Other than that, Trellus has plenty of other advantages to help sales team gauge opportunities in a better manner. Think of call historic trends, pre-call client conversation history; pick up on where the conversation ended the last time, single line dialing, etc.
Key Features
Real-Time Sales Coaching
- Provides personalized coaching tips during live sales calls to help representatives refine their techniques and improve performance
- Analyzes conversations in real-time and offers instant feedback based on the context of the dialogue
Seamless Integration
- Integrates directly with popular sales engagement platforms like Outreach, Salesloft, HubSpot, and Apollo.io
- Allows users to stay within their current platform, eliminating the need for context-switching between tools
Parallel AI Dialing
- Dial up to 5 parallel lines, automate voice drops, and use LinkedIn - all from within one tab inside your SEP. Take the context switching and dial tones out of your life to spend more time talking to real people.
Increased Call Volume
- Features an auto-dialer that ensures instant connections, boosting call volume and efficiency
- Simplifies the sales process and helps businesses improve their productivity and increase their sales
Training Bots For Sales Reps
- Warm up your conversational muscles with a practice session before hitting the phone to make every live conversation count. Crack challenging bots to develop new skills and expand your comfort zone.
Automation and Insights
- Integrates with existing sales engagement platforms to deliver real-time insights and behavioral prompts based on customer interactions
- Automates mundane tasks like dialing and call routing, allowing sales teams to focus on high-value activities
Comprehensive Insights
- Offers detailed call summaries, transcripts, and analytics to help sales representatives and managers identify areas for improvement
- Provides insights into speech levels, allowing reps to monitor if they are speaking too fast, too slow, softly, or loudly, and when they need to ask more questions
Affordable Pricing
- Offers a Power plan starting at $59.99 per month. It comes with unlimited single line dialing, VM note drops, 3rd party integrations, access to call transcripts, and our signature LinkedIn Superhuman tool for prospecting like a Pro.
- Parallel plan starts at $149.99 per month. The plan introduces everything in the Power Plan, and offers unlimited multi-line dialing, ai practice calls, tons of enhancements to add to your ai research and real time coaching, reporting, analytics, etc.
Overall, Trellus offers a remarkable user experience that emphasizes on maintaining a balanced approach between human and ai interaction for better results.
2. Overloop AI – Best for Hyper-Personalized Outreach
If you’re tired of sending the same templated emails and getting crickets, Overloop AI is a game-changer. It doesn’t just help with personalization—it masters it.
What it does:
- Generates ultra-personalized emails based on each prospect’s role, industry, and pain points.
- Runs multi-channel campaigns (email + LinkedIn + calls) so you’re everywhere your prospects are.
- Finds high-quality leads so you’re not chasing people who’ll never buy.
Who it’s for: Sales teams that want to scale outreach without sounding like a robot.
Pricing: Credit-based plans (you’ll need to book a demo for details).
3. Salesforce Sales Cloud – Best AI-Powered CRM
Salesforce has been around forever, but now it’s got Einstein AI—your personal sales assistant.
What it does:
- Auto-generates emails based on past interactions.
- Predicts deal success so you know where to focus.
- Suggests next steps to keep deals moving.
Who it’s for: Teams that want AI built into their CRM (no extra tools needed).
Pricing: Starts at
25/user/month(goesupto
25/user/month(goesupto500 for full AI features).
4. Fireflies.ai – Best for Call Notes & Transcriptions
Ever been in a sales call, nodding along, only to realize you missed half the important details? Fireflies.ai fixes that.
What it does:
- Records & transcribes calls automatically.
- Summarizes key points so you don’t have to re-listen to the whole thing.
- Integrates with your CRM so notes are saved where you need them.
Who it’s for: Sales reps who hate taking manual notes (so, everyone).
Pricing: Free plan available (paid plans start at $10/user/month).
5. Gong – Best for Sales Call Coaching
Want to know why your top rep closes deals while others struggle? Gong analyzes calls to tell you exactly what’s working.
What it does:
- Tracks keywords & objections (like when a prospect mentions competitors).
- Gives data-backed tips (ex: “Top performers ask 8-10 discovery questions”).
- Predicts deal risks so you can course-correct early.
Who it’s for: Teams that want real-time feedback on calls.
Pricing: Custom (you’ll need to contact them).
6. Crystal – Best for Personality-Based Selling
Ever wish you could read your prospect’s mind? Crystal gets you close.
What it does:
- Predicts personalities (are they data-driven or emotional buyers?).
- Recommends messaging (ex: “Avoid hype—stick to facts with this prospect”).
- Helps tailor emails to match their communication style.
Who it’s for: Reps who want to adapt their pitch on the fly.
Pricing: Free plan (paid starts at $49/month).
7. Lavender – Best for AI-Powered Email Coaching
Lavender is an AI email coach that helps sales reps write better emails, faster. It’s a lightweight browser extension that integrates directly with your existing email client, providing real-time feedback and suggestions as you write. Think of it as a personal writing assistant that is always there to help you craft the perfect message.
Lavender’s AI analyzes your email content and provides a score from 1 to 100, along with detailed insights on how to improve it. It checks for everything from subject line effectiveness and sentence complexity to tone and personalization. This immediate feedback loop is incredibly valuable for reps who want to improve their writing skills and increase their reply rates. The platform also offers a suite of tools to help with outbound sales optimization, including a mobile preview, a spam-word checker, and a GIF search engine to add a touch of personality to your outreach.
One of Lavender’s standout features is its ability to research your recipient and provide personalized “icebreakers” based on their recent social media activity or company news. This saves reps a significant amount of time on pre-call research and helps them to start conversations on a strong, personal note. The platform also tracks your email performance over time, providing you with data-backed insights on what’s working and what’s not. This allows you to continually refine your approach and optimize your outreach for better results. For any sales team that relies on email as a primary channel for prospecting and communication, Lavender is an essential tool. It’s a powerful example of how AI can be used to enhance human-to-human interaction, rather than replace it. It also helps answer the question, How can AI improve sales productivity? by making the email writing process more efficient and effective.
Who it’s for: Sales reps who want to write better emails and get more replies.
Pricing: Free plan available (paid plans start at $29/user/month).
8. HubSpot Sales Hub – Best All-in-One AI Sales Platform
HubSpot has evolved far beyond its marketing automation roots, and the Sales Hub is now a formidable AI-powered CRM in its own right. For teams looking for a single platform to manage their entire sales process, HubSpot Sales Hub is an excellent choice. The platform’s AI features are woven throughout the entire sales cycle, from lead generation and prospecting to deal management and reporting. One of the most powerful AI features is the platform’s predictive lead scoring, which automatically prioritizes the hottest leads based on their engagement and demographic data. This ensures that reps are always focused on the opportunities that are most likely to close, maximizing their efficiency and effectiveness.
HubSpot’s AI also extends to sales automation, allowing you to create sophisticated email sequences, automate follow-ups, and even rotate leads among your team. The platform’s AI-powered sales assistant can help with a variety of tasks, from scheduling meetings and transcribing calls to generating sales reports and forecasting revenue. This level of automation frees up reps to spend more time on high-value activities, such as building relationships with prospects and closing deals. The platform also provides a clear answer to the question, Can AI help with sales forecasting? by using historical data and machine learning to predict future sales performance with a high degree of accuracy. For teams that want a single, unified platform to manage their entire sales process, HubSpot Sales Hub is a powerful and intuitive solution.
Who it’s for: Sales teams of all sizes looking for an all-in-one sales platform with powerful AI features.
Pricing: Starts at $45/month for the Starter plan.
9. Apollo.io – Best for All-in-One Prospecting and Outreach
Apollo.io has emerged as a dominant force in the sales technology landscape, offering a comprehensive, all-in-one platform for prospecting, engagement, and intelligence. It’s a favorite among sales teams for its massive B2B database, which includes over 275 million contacts and 75 million companies. But Apollo is more than just a data provider; it’s a powerful sales automation software that allows you to build targeted lead lists, launch multi-channel outreach sequences, and track your performance all in one place. The platform’s AI-powered features are designed to streamline the entire prospecting process, from finding the right contacts to crafting the perfect message. For example, Apollo’s AI can help you to identify the best-fit prospects based on your ideal customer profile, and even suggest personalized icebreakers to include in your outreach.
The platform’s sequence automation is another standout feature, allowing you to create customized outreach campaigns that include a mix of emails, calls, and LinkedIn tasks. The AI can even A/B test your messaging to identify the most effective subject lines, calls to action, and email copy. This data-driven approach to outreach helps to improve response rates and drive more conversions. Apollo also provides a clear answer to the question, What are the best AI tools for cold calling? with its integrated dialer and call intelligence features. The platform can automatically transcribe and analyze your sales calls, providing you with valuable insights on what’s working and what’s not. For sales teams that want a single, unified platform to manage their entire prospecting and outreach workflow, Apollo.io is an unbeatable solution.
Who it’s for: Sales teams that want an all-in-one platform for prospecting, engagement, and intelligence.
Pricing: Free plan available (paid plans start at $49/user/month).
10. Clay – Best for Data Enrichment and AI-Powered Prospecting
Clay is a unique and powerful tool that is quickly gaining a cult following among sales and marketing teams.
It’s a data enrichment and prospecting platform that allows you to build highly targeted lead lists by combining data from over 50 different sources, including LinkedIn, Clearbit, and Owler. But what makes Clay truly special is its ability to use AI to find and enrich data in ways that other tools can’t. For example, you can use Clay’s AI to find the email address of any contact, even if it’s not publicly available. You can also use it to find specific information about a company, such as its tech stack, recent funding rounds, or hiring trends. This level of data enrichment is invaluable for creating highly personalized and relevant outreach campaigns.
Clay’s AI-powered prospecting features are equally impressive.
You can use natural language to search for leads, such as “Find me all the VPs of Sales at SaaS companies in New York that use HubSpot.” Clay’s AI will then scour its database and return a list of qualified prospects that match your criteria. This is a game-changer for B2B prospecting tools, as it allows you to build highly targeted lead lists in a fraction of the time it would take to do it manually. The platform also integrates with a variety of sales and marketing tools, including HubSpot, Salesforce, and Outreach, making it easy to incorporate into your existing workflow. For teams that want to take their prospecting and data enrichment to the next level, Clay is a must-have tool. It’s a powerful example of how AI can be used to unlock new levels of insight and efficiency in the sales process.
Who it’s for: Sales and marketing teams that want to build highly targeted lead lists and enrich their data with AI.
Pricing: Starts at $149/month for the Starter plan.
11. Chorus.ai (by ZoomInfo) – Best for Enterprise Conversation Intelligence
Chorus.ai, now part of the ZoomInfo family, is a leading conversation intelligence platform that is trusted by some of the world’s largest and most successful sales teams.
Similar to Gong, Chorus.ai records, transcribes, and analyzes all of your sales conversations, providing you with a wealth of data-driven insights on how to improve your team’s performance. The platform’s AI can identify key topics, track keywords, and even analyze the sentiment of your calls, giving you a deep understanding of what’s happening in your sales conversations. This information is invaluable for coaching reps, identifying best practices, and optimizing your sales process.
One of the key differentiators of Chorus.ai is its deep integration with ZoomInfo’s B2B data.
This allows you to enrich your conversation data with valuable context about your prospects and customers, such as their company size, industry, and tech stack.
This enriched data can be used to create more targeted and effective sales plays, and to better understand the needs and pain points of your customers. Chorus.ai also provides a clear answer to the question, What is the ROI of AI sales tools? by demonstrating a clear link between conversation intelligence and improved sales outcomes. The platform’s analytics can show you how changes in your team’s conversation habits are impacting key metrics, such as win rates and deal size. For enterprise sales teams that are serious about data-driven sales coaching and performance improvement, Chorus.ai is an essential tool.
Who it’s for: Enterprise sales teams that want to use conversation intelligence to improve their performance and drive revenue growth.
Pricing: Custom (you’ll need to contact them).
12. Clari – Best for Revenue Intelligence and Forecasting
Clari is a revenue intelligence tool that is designed to help sales teams forecast with greater accuracy and predictability.
The platform uses AI to analyze your CRM data, sales conversations, and other signals to provide a real-time, data-driven view of your pipeline. This allows you to identify risks and opportunities early, and to take proactive steps to ensure that you hit your sales targets. Clari’s AI-powered forecasting is a significant improvement over the traditional, manual forecasting process, which is often based on gut feelings and anecdotal evidence.
By using machine learning to analyze historical data and identify patterns, Clari can predict future sales performance with a high degree of accuracy.
In addition to its forecasting capabilities, Clari also provides a suite of tools to help with pipeline management software. The platform’s AI can identify deals that are at risk of stalling, and provide recommendations on the next best steps to keep them moving forward. It can also help you to identify your most engaged accounts, and to focus your team’s efforts on the opportunities that are most likely to close.
This helps to improve deal velocity acceleration and to maximize your team’s efficiency. For sales leaders who want to run a more predictable and data-driven sales process, Clari is an indispensable tool. It provides the visibility and control you need to manage your pipeline effectively and to hit your revenue goals with confidence.
Who it’s for: Sales leaders who want to improve their forecasting accuracy and run a more predictable sales process.
Pricing: Custom (you’ll need to contact them).
13. Instantly.ai – Best for High-Volume Cold Email Outreach
Instantly.ai has quickly become a favorite among sales teams that rely on high-volume cold email outreach.
The platform is designed to help you send thousands of emails per day without landing in the spam folder. It achieves this through a combination of features, including a built-in email warm-up tool, a deliverability booster, and a rotating IP address system. This focus on deliverability is what sets Instantly.ai apart from other cold email tools, and it’s a critical factor for any team that is sending a large volume of emails.
The platform also includes a suite of features to help with sales performance analytics, including open rates, click-through rates, and reply rates. This data can be used to A/B test your messaging and to optimize your campaigns for better results.
In addition to its deliverability features, Instantly.ai also includes a powerful AI-powered writing assistant that can help you to craft more effective cold emails.
The AI can generate subject lines, email copy, and even entire email sequences based on your target audience and offer. This is a huge time-saver for reps who are responsible for writing a large volume of emails, and it helps to ensure that your messaging is always on-point and effective.
The platform also provides a clear answer to the question, How much do AI sales tools cost? with its transparent and affordable pricing plans. For teams that are looking for a powerful and affordable cold email platform with a strong focus on deliverability, Instantly.ai is an excellent choice.
Who it’s for: Sales teams that send a high volume of cold emails and need to maximize their deliverability.
Pricing: Starts at $37/month for the Growth plan.
14. Seamless.AI – Best for Real-Time B2B Contact Data
Seamless.AI is a real-time search engine for B2B contact data. The platform’s AI-powered engine scours the web to find the most accurate and up-to-date email addresses, phone numbers, and other contact information for your target prospects.
This is a huge advantage over traditional data providers, which often rely on static databases that can quickly become outdated. With Seamless.AI, you can be confident that you are always reaching out to the right person with the right contact information. The platform also includes a suite of features to help with outbound sales optimization, including a list-building tool, a data enrichment feature, and a CRM integration.
One of the standout features of Seamless.AI is its “social selling” assistant, which can help you to find and connect with prospects on LinkedIn.
The assistant can identify mutual connections, suggest personalized connection requests, and even track your prospects’ activity on the platform.
This is a powerful way to build rapport with prospects and to start conversations on a warm, personal note. Seamless.AI also provides a clear answer to the question, How can AI reduce sales cycle time? by providing you with the accurate contact data you need to connect with decision-makers quickly and efficiently. For sales teams that are tired of wasting time on bad data and want to connect with more qualified prospects, Seamless.AI is an essential tool.
Who it’s for: Sales teams that need accurate and up-to-date B2B contact data to fuel their outreach efforts.
Pricing: Free plan available (paid plans are custom).
15. 6sense – Best for ABM and Predictive Analytics
6sense is a leading account-based marketing (ABM) platform that uses AI to help you identify and engage your ideal customers.
The platform’s AI-powered predictive analytics can identify which accounts are in-market to buy your product or service, even before they have visited your website or filled out a form. It does this by analyzing a massive amount of third-party intent data, such as which keywords your target accounts are searching for, which websites they are visiting, and which content they are consuming.
This allows you to focus your sales and marketing efforts on the accounts that are most likely to convert, maximizing your ROI and accelerating your sales cycle.
In addition to its predictive analytics capabilities, 6sense also provides a suite of tools to help with sales enablement technology.
The platform can help you to create personalized outreach campaigns, to deliver targeted advertising to your key accounts, and to measure the impact of your ABM efforts.
The platform’s AI can also help you to understand the buying committee at your target accounts, and to identify the key decision-makers and influencers that you need to engage. This is a powerful way to improve your deal velocity acceleration and to close more deals, faster. For B2B organizations that are looking to adopt a more strategic and data-driven approach to sales and marketing, 6sense is an indispensable platform.
Who it’s for: B2B sales and marketing teams that want to use AI to identify and engage their ideal customers.
Pricing: Custom (you’ll need to contact them).
How to Pick the Best AI Tool for Your Sales Team
There are way too many AI tools for sales reps out there.
If you're like most teams, you don't have time to test them all. So, how do you actually pick the best AI tool for sales reps without getting overwhelmed?
Here are a bunch of actionable tips to get you started, while keeping the time saving factor into account.
Step 1: Figure Out What's Draining Your Team
Every sales team has that one thing that eats up their day. Start by identifying yours:
- "I spend half my day writing emails" → AI writing tools (like Lavender or Overloop)
- "Most of my leads go nowhere" → AI lead scoring (Seamless.AI, ZoomInfo)
- "My CRM updates are a mess" → Automation tools (HubSpot AI, Salesforce Einstein)
- "I wish I knew why deals stall" → Conversation intelligence (Gong, Chorus)
Step 2: Match the Tool to Your Role
Not all AI tools for sales reps work the same way. Here's the breakdown:
- SDRs drowning in outreach? Tools like Outreach or Lemlist automate sequences without sounding spammy.
- AEs doing discovery calls? Gong analyzes your calls and tells you exactly what works.
- Managers tired of forecasting guesswork? Clari uses AI to predict pipeline health.
- Want to personalize faster? Crystal tells you how each prospect prefers to communicate.
Step 3: Avoid Tech Headaches
Before you sign up, ask these questions:
- “Does this play nice with our current tools?" (If it doesn't sync with your CRM, keep looking.)
- “Will my team actually use this?" (Fancy features don't matter if no one logs in.)
- “Can we afford this long-term?" (Some tools nickel-and-dime you after the trial.)
Step 4: Take It for a Spin
Most tools offer free trials—use them. During your test drive:
- Time yourself doing a task with and without the tool. (Real time savings = worth it.)
- Check if the AI sounds human. (If emails read like a robot wrote them, prospects will notice.)
- See if it fits your sales style. (Your process shouldn't have to bend to the tool.)
Smart Way to Roll It Out
Instead of overhauling everything at once:
- Pick one problem (like slow email writing)
- Train the team on one tool (master it before adding more)
- Measure the impact (more replies? shorter calls? faster updates?)
Why Sales Reps Are Loving AI Right Now
Technically, it hasn’t been a “right now” moment because ai tools have been there ever since automation kicked in. And no, we’re not talking about the rise of GPTs. AI in the sales sector was already there around Zapier time and before that.
Moving on, sales activities, especially when they’re outbound, have always been about relationships, but the grind of admin work, repetitive tasks, and guesswork can suck the energy out of even the best reps. That’s where AI steps in—not to replace you, but to handle the boring stuff so you can focus on selling.
What AI Can Do for You (That You’ll Actually Love)
- No More Blank-Screen Syndrome
- Staring at an empty email draft? AI tools can generate cold emails, follow-ups, and even LinkedIn messages that sound human—not robotic.
- Example: Instead of writing 50 nearly identical emails, you tweak AI-generated drafts to match each prospect’s vibe.
- Stop Chasing Dead-End Leads
- AI scans data to find the prospects most likely to buy, so you’re not wasting time on tire-kickers.
- Imagine knowing which leads are hot before you even pick up the phone.
- Personalization Without the Headache
- Generic “Hi [First Name]” emails get ignored. AI helps tailor messages based on a prospect’s role, company, or even recent news about them.
- Example: “Hey [Name], saw your team just launched [X feature]—congrats! We’ve helped similar companies like [Y] do [Z]…”
- Learn Why Some Calls Work (and Others Flop)
- AI analyzes your calls and emails to spot patterns. Maybe your best deals happen when you ask 3 key questions upfront—AI will point that out.
- No more guessing what went wrong in a lost deal.
- Hit Send at the Perfect Time
- AI tracks when your prospects actually open emails or respond, so you can time your follow-ups for maximum impact.
- No more blasting emails at 9 AM just because that’s when you’re free.
The Truth About AI Tools
The best AI tool for sales reps isn't the most expensive or the most complex—it's the one that:
- Solves a specific headache
- Fits smoothly into your workflow
- Actually gets used (not just installed and forgotten)
More importantly - It’s all about knowing your business requirements and then matching them against a tool that works as advertised.
Otherwise, you’d be spending a lot of time and money on ai software for sales representatives that you may not have needed in the first place.
Good luck out there!
Embed Trellus Parallel Dialer Within Your SEP & 4x Your Conversations
