15 Best Parallel Dialer(s) For Effective Cold Calling

With the current proactive state of cold calling in the sales sector, auto dialers are almost a thing of the past. 

Don’t get us wrong when we suggest that auto-dialers are lagging behind.

They are still robust and an overall decent addition to any sales team tools’ staple. Especially when you are looking at a small business, we’d recommend going through our list of handpicked auto dialers for such platforms. 

However, if you’re looking at a large-scale powerhouse of a business with sheer volume of calls to make on any given day, you need something more than just an auto dialer.

We’ve got parallel dialers these days – and those too, with A.I. enhancements that not only make simultaneous calling a breeze, but your sales team can also learn stuff in real-time.

This post showcases everything there is to an ai parallel dialer and recommends some of the best parallel dialer tools to help you get started in no time.

The Role of Cold Calling in Modern Sales

‍With evolving sales strategies, many wonder is telemarketing dead. While traditional cold calling methods face challenges, tools like parallel dialers help sales teams improve efficiency and boost connection rates. By integrating these advanced dialing systems, businesses can enhance their outreach efforts and make telemarketing more effective in today's landscape.

8 Best Parallel Dialer For Effective Sales Cold Calling

Let’s double down on some of the best parallel dialers for cold calling that your sales teams can potentially use.

Bear in mind that these programs vary in terms of overall features and pricing. The latter is more important because a higher number of features also impacts the price point. 

Normally, you’d want a software that doesn’t break the bank, especially if your business has a small sales team, and doesn’t have a lot of money to spend.

1. Trellus - Overall No.1 Parallel Dialing Software For Multi-Sized Businesses

Trellus initially took off as a robust auto dialer, alongside a unique a.i. powered live coaching system. On top of that, the platform's integrations with Apollo, SalesLoft, Hubspot and many other popular CRMs make it a go-to solution for multi-sized sales oriented businesses.

We recently introduced parallel dialing as part of popular ongoing demand to help medium to large sized businesses scale their sales workflow, and many other requirements that aren't easy to fulfill on single line dialing mode.

Apart from that, Trellus is a super-lightweight tool that can be installed as a simple Google Chrome extension, making it a perfect fit for your organization's existing workflow. Managers can access team based analytics and conversational intelligence data any time through a dedicated diagnostic panel.

Everything in Trellus is designed from a ground-up approach to enhance sales teams’ productivity through multiple simultaneous outbound calls, and planety of different features. Top it all off with highly affordable pricing plans, and you're practically looking at a solution that cuts the competition through features, affordability and future proofing - all in one small package.

Key Features of Trellus Parallel Dialer

• Parallel Dialing: Enables users to dial multiple numbers at once, ensuring that sales reps spend more time in conversations and less time waiting.
• CRM Integration: Seamlessly integrates with major CRMs like HubSpot, Saleloft, and HubSpot, syncing call data automatically.
• Voicemail Drop: Allows reps to leave pre-recorded voicemails instantly, saving time and ensuring consistent messaging.
• Call Recording & Analytics: Provides detailed call metrics, including call duration, connection rates, and agent performance.
• AI Powered Live Coaching: Enables sales managers to listen to live calls and provide real-time coaching without the prospect hearing.
• Single Line Auto Dialing: Helps sales teams schedule callbacks and follow-ups within the CRM for better lead management.

Trellus Pricing Plans‍

Trellus offers multiple pricing tiers to accommodate businesses of different sizes. While exact pricing may vary, typical plans include:

Power Plan: Starting at $59.99/month 

• Unlimited single line dialing
• VM drop on select platforms (VM drop only available on Outreach, Salesloft, and Apollo)
• Access to past transcripts
• Superhuman for LinkedIn
  

Business Plan: Starting at $149.99 for larger sales teams. Coimes with:

• Unlimited multi line dialing
• VM drop on all platforms
• Unlimited AI practice calls
• 5 additional phone numbers + spam remediation

2. Orum

First off, we’ve got Orum (*among a few others) as the best parallel dialer to date.

It’s a dedicated cloud-based platform, which eliminates the need for cumbersome multi-step installations.

As an ai parallel dialer would typically go, this tool enables SDRs to automate simultaneous cold calls, eliminating the need for dialing one number at a time. 

As a result, your team is looking at reduced idle time and increased volume of conversations. Orum's AI also integrates with various CRMs, such as Apollo, Salesloft, Salesforce, and Outreach, and provides advanced analytics to track and optimize performance.

Key Features

• AI-Driven Dialer: Automates power and parallel dialing with real-time human detection.
• CRM Integration: Syncs with Salesforce, HubSpot, Gong, Outreach, and more.
• Spam Prevention: Monitors and rotates numbers to avoid spam flagging.
• Call Library & Coaching: Offers call recordings and live coaching tools.

While Orum offers a suite of features designed to maximize contact rates and streamline sales workflows, it's essential to explore other Orum competitors that might better suit your organization's specific needs.

3. Nooks.Ai

Up next, we’ve got Nooks on the list.

It’s yet another cost-effective ai parallel dialer that can also be dubbed as a parallel dialer for HubSpot.

Speaking of ai parallel dialer for HubSpot, this tool not only integrates with HubSpot, but also many other popular CRM systems like Salesforce and Pipedrive, allowing your agents to access customer data directly from the dialer. 

Doing so ensures a more personalized approach to each call and enhances overall engagement. 

The software emphasizes both outbound calling and sales team collaboration, providing a virtual sales floor where reps can work together in real-time while making calls. 

Nooks integrates AI to help sales reps increase their daily call volume while also facilitating instant feedback and training through its collaborative features.

Key Features

• User-Friendly Interface: Simplifies onboarding and daily use for sales teams.
• Soc-2 Type 2: Offering a high-grade security system for enhanced data and privacy.
• Clean Data On The Go: As sales teams call contacts on their list, the numbers are automatically cleaned with the help of features, such as Hot Numbers, Dial Tree navigation, and phone number enrichment.
• Robust Integrations: Connects with Salesforce, HubSpot, Pipedrive, and more.
• Remote Team Support: Cloud-based with mobile access for flexibility.‍
• Advanced Collaboration Tools: Includes call whispering and live monitoring.

4. Koncert

Koncert is a well-known ai parallel dialer for HubSpot & Apollo that streamlines your teams’ call-related requirements from the get-go.

The program enables sales development representatives (SDRs) to connect with more prospects in a fraction of the time compared to manual dialing. 

It helps alleviate common pain points like wasted time on voicemails and disconnected numbers, boosting productivity and scaling operations for both SMBs and large sales teams.

Key Features

• AI Call Filtering: Uses predictive algorithms to filter out dead-end calls, ensuring reps connect with live prospects more frequently.
• CRM Integration: Seamlessly syncs with platforms like Salesforce, automatically updating lead lists and call outcomes.
• Real-Time Analytics: Provides dashboards showing metrics like call volume, talk time, and pacing, aiding managers in tracking performance.
• Call Recording: Essential for rep training and maintaining records of important sales conversations.
• Remote Coach: Allows managers to monitor calls and provide real-time guidance during conversations.
• Scalability: Supports high-volume calling without the need for linear SDR expansion​
• CRM Integrations & More: Seamless integration with Hubspot and Apollo. You are also looking at auto-pop CRM + LinkedIn for each client on the list, alongside easy field mapping.

5. Elto Dialer

Elto is an ai parallel dialer and is dubbed as yet another powerful solution for businesses looking to enhance their cold-calling efforts through omnichannel communication. 

As far as parallel dialing features are concerned, you can call up to 6 numbers, whereas Elto detects voicemails, human pickups, and IVRs for a better user experience.

Their platform is built for efficiency, empowering SDRs and sales reps to increase call volume while reducing manual dialing downtime. 

The tool is known for its ease of use and seamless integration with CRM systems.

Key Features

• Multiple Line Dialing: Allows SDRs to engage with several prospects at once, quickly bypassing inactive or disconnected numbers.
• CRM Integration: Syncs data from calls directly with CRM platforms for streamlined lead management.
• Customizable Dialing Settings: Adjust the number of calls dialed concurrently based on your team's capacity and campaign goals.
• Real-Time Call Routing: Ensures that connected calls are instantly transferred to available reps.
• Automated Compliance Management: Built-in tools help maintain compliance with telemarketing regulations.

6. ConnectandSell

Up next on our list, we’ve got ConnectandSell as another best parallel dialer to date.

Depending on your business’s budget, you can easily afford this tool to revolutionize your team’s simultaneous cold-calling experience from the get-go.

We are looking at a state-of-the-art leader in high-volume dialing solutions, enabling reps to focus more on conversations rather than wasting time dialing numbers manually. 

The platform is designed to increase the number of live prospect connections, improving productivity for outbound teams across industries.

Key Features

• Efficient Dialing: ConnectandSell’s patented technology increases live conversations by dialing multiple numbers simultaneously and transferring only live calls to reps.
• Real-Time Dashboards: Provides data on call activity, connect rates, and conversation quality to assist managers in optimizing team performance.
• CRM and Sales Tool Integration: Seamlessly integrates with Salesforce and other CRMs for real-time data synchronization.
• Compliance and Security: Ensures compliance with regulatory standards, including GDPR and TCPA, making it a secure solution for outbound sales teams.

7. Kixie

Kixie brings AI-powered voice intelligence to the forefront of cold calling. 

The program offers an advanced parallel dialing solution with built-in sales automation features, empowering teams to increase call volume while maintaining high conversation quality. 

Known for its ease of use and fast deployment, Kixie enables outbound teams to quickly scale their calling campaigns. As a business owner, you can also browse through their official setup guides for creating Kixie automations in Zoho, Pipedrive, Hubspot, and Zapier. 

Other than that, Kixie’s mobile-friendly design ensures that agents can stay productive regardless of their location. 

Key Features

• Parallel Dialing: Enables reps to dial multiple numbers simultaneously, maximizing live conversations while reducing wasted time.
• Automated Call Logging: Automatically logs call details into the CRM, ensuring records are accurate and up to date.
• Local Presence Dialing: Increases answer rates by displaying local numbers when reaching out to prospects.
• Voice and SMS Automation: Allows reps to follow up with prospects via SMS and voicemail, adding additional layers of engagement.
• Real-Time Analytics: Detailed reports and metrics on call performance, helping managers monitor and improve team productivity.

8. Salesfinity

Still to come on our list of best ai parallel dialers is none other than Salesfinity.

The program stands out as an efficient parallel dialing platform aimed at outbound teams that need to enhance their sales pipeline. 

The platform’s automation features enable sales reps to manage thousands of calls in a day, helping to drive higher engagement and conversation rates., Salesfinity also offers integration capabilities with your existing CRMs.

Consider tools like Salesforce and HubSpot as part of the staple where this tool can be integrated for uninterrupted workflow.

Take a look at some of the main highlights of this tool.

Key Features

• A.I Powered Automations: The program streamlines your teams’ overall workflow, offering a decluttered approach to handling repetitive tasks, scoring leads, and converting them and vice versa.
• Salesfloor Collaboration: Seamless sales collaborations in real-time for multi-sized businesses.
• Automated Call Handling: Significantly reduces idle time by automating the dialing and routing process.
• CRM Integrations: Integrates with top CRMs to ensure seamless data flow between systems, keeping lead information up-to-date.
• Real-Time Analytics: Offers performance insights that help reps and managers track engagement and improve strategies.
• Scalability: Built to handle both small and large teams, scaling as needed based on sales goals and campaign size.

9. PowerDialer.AI

PowerDialer.AI offers a sophisticated AI-powered, multi-line outbound calling solution that allows teams to dial up to five numbers at the same time. This auto-dialing software with parallel capabilities and integration with crm ensures that as soon as a live prospect answers, the call is instantly routed to an available agent. It intelligently skips busy signals, voicemails, and disconnected lines with high accuracy. The platform is supported by smart call routing, local number assignment, and real-time analytics, all designed to make prospect outreach smarter and faster, making it a great tool for multi-channel outreach.

Key Features

•Simultaneous Dialing: Call up to five leads at once to maximize agent utilization.

•Instant Call Routing: AI-based connection of live answers to available agents.

•Voicemail Detection & Drop: Automatically detects voicemails and allows agents to drop pre-recorded messages.

•Seamless CRM Integration: Syncs with Salesforce, HubSpot, Zoho, and more.

•Mobile Dialing App: Full-featured parallel dialing available on iOS and Android.

•Compliance & Spam Prevention: Includes built-in tools for CNAM, STIR/SHAKEN, and DNC filters.

Key Takeaway

PowerDialer.AI provides a comprehensive, all-in-one platform with a strong mobile app, making it ideal for teams that need flexibility and powerful AI features on the go.

10. CloudTalk

CloudTalk provides a cloud-based, multi-line calling platform that empowers agents to dial up to 10 numbers simultaneously, connecting only when a live person answers. It is designed to streamline outbound calling by automatically detecting voicemails and busy signals. A key benefit is its seamless integration with a wide range of CRMs and helpdesk tools, which, combined with the fact that it removes the need for on-premise infrastructure, boosts both efficiency and scalability for any modern sales team. This is a great example of how to choose a parallel dialer for business.

Key Features

•High-Volume Dialing: Call up to 10 numbers at the same time.

•Smart Detection: Automatically identifies and skips voicemails and busy signals.

•Broad Integration: Connects with popular CRMs and helpdesk platforms.

•Cloud-Based: No on-premise hardware required, offering great flexibility.

•International Calling: Supports global outreach with international numbers.

•Advanced Analytics: Provides real-time data on call campaigns and agent performance.

•Call Recording: Automatically records calls for training and quality assurance.

Key Takeaway

CloudTalk is an excellent choice for teams needing high-volume, international calling capabilities combined with the flexibility of a fully cloud-based system.

11. Apollo

Apollo stands out as more than just a dialer; it's an all-in-one sales intelligence and engagement platform. It integrates its parallel dialer directly with a massive B2B contact database, lead enrichment capabilities, and multi-touch outreach tools. This unified approach allows sales teams to handle prospecting, engagement, and analytics within a single ecosystem. For businesses that want to consolidate their sales stack and avoid juggling multiple tools, Apollo offers a compelling and powerful solution that covers the entire top-of-funnel workflow, from finding leads to connecting with them.

Key Features

•All-in-One Platform: Combines a parallel dialer with a B2B database and sales engagement tools.

•Integrated Prospecting: Find and call prospects from the same interface.

•Lead Enrichment: Automatically enriches contact data to improve personalization.

•Multi-Touch Sequences: Build automated outreach campaigns with calls, emails, and social touches.

•Built-in CRM: Includes a CRM to manage the entire sales pipeline.

•Advanced Analytics: Track every stage of the sales process for deep insights.

Key Takeaway

Apollo is the ideal solution for sales teams that want a single, unified platform for prospecting, engagement, and dialing, eliminating the need for separate tools.

12. CallHippo

CallHippo’s parallel dialer is engineered to accelerate outbound calling for both sales and support teams. By dialing multiple numbers at once, it drastically reduces agent idle time and automatically skips over voicemails, connecting reps only to live prospects. The platform is packed with advanced telephony features, CRM integrations, and AI-powered insights to enhance productivity. Designed for businesses of all sizes, CallHippo provides detailed analytics and reporting to help managers track performance and refine their strategies, ensuring that teams can close more deals faster and more efficiently.

Key Features

•Simultaneous Dialing: Dials multiple numbers to increase connection opportunities.

•Voicemail Skip: Intelligently bypasses answering machines to save agent time.

•Broad CRM Integration: Connects with a wide range of popular CRM systems.

•AI-Powered Insights: Provides analytics and suggestions to improve call outcomes.

•Advanced Telephony: Includes features like call transfer, conference calling, and call queuing.

•Global Connect: Offers local and toll-free numbers in over 50 countries.

•Power Dialer Mode: Provides an alternative dialing mode for different campaign needs.

Key Takeaway

CallHippo is a versatile and globally-focused parallel dialer suitable for both sales and support teams, offering a rich set of telephony features and AI-driven insights.

13. JustCall

JustCall offers a powerful AI parallel dialer designed to 10x sales outreach. It allows reps to make multiple calls at once and uses an intelligent answering machine detector to ensure agents connect only with humans. The platform provides a high degree of control, with features like custom reattempt rules and call prioritization to target high-intent leads effectively. JustCall also automates key sales processes, such as sending follow-up emails and texts, and provides managers with deep visibility through AI-powered call scoring and live call monitoring, making it a comprehensive solution.

Key Features

•AI Answering Machine Detection: Connects reps only to live human conversations.

•Custom Reattempt Rules: Strategically retargets leads who didn't answer.

•Workflow Automation: Automates follow-up tasks like sending emails and meeting invites.

•AI Call Scoring: Automatically assesses call quality to identify coaching opportunities.

•Live Call Monitoring & Whisper: Allows managers to listen in and assist reps during live calls.

•Deep CRM Integration: Syncs seamlessly with all major CRM platforms.

•14-Day Free Trial: Offers a no-commitment trial to test the platform's full capabilities.

Key Takeaway

JustCall excels with its advanced AI features, including smart call scoring and workflow automation, making it a top choice for data-driven teams focused on optimizing every aspect of their outreach.

14. Klenty (Dial IQ)

Klenty’s Dial IQ is a versatile sales dialer that offers three solutions in one: a click-to-call dialer, a power dialer, and a parallel dialer that can call up to five prospects simultaneously. This flexibility allows teams to choose the right dialing mode for different campaigns. The platform is designed to optimize the entire calling process, from organizing prospect data to automatically logging notes in your CRM. With features like local presence dialing, automatic voicemail drop, and AI-generated call summaries, Dial IQ empowers sales reps to be more efficient and effective in their conversations.

Key Features

•Multiple Dialer Modes: Includes parallel, power, and click-to-call dialers.

•Simultaneous Dialing: Calls up to 5 prospects at once in parallel mode.

•Local Presence Dialing: Improves connect rates by using local area codes.

•AI-Generated Summaries: Provides quick summaries of calls, including action items and sentiment analysis.

•Automatic Voicemail Drop: Leaves pre-recorded voicemails with a single click.

•Deep CRM Integration: Works with Salesforce, Pipedrive, Zoho, and HubSpot.

•Detailed Reporting: Offers reports on talk time vs. dial time to measure efficiency.

Key Takeaway

Klenty's Dial IQ offers unparalleled flexibility with its multiple dialing modes, making it a great choice for teams that run diverse campaigns and need a tool that can adapt to their needs.

15. PhoneBurner

While PhoneBurner is primarily known as a power dialer, it offers a unique take on automated dialing that appeals to those who find traditional parallel dialers impersonal. It dials numbers sequentially but automates everything else, instantly dropping voicemails, sending emails, and logging calls the second a rep clicks a button. This 1-to-1 approach ensures there's never a delay when a prospect answers, leading to more natural and successful conversations. It’s a powerful tool for teams that prioritize quality interactions over sheer call volume.

Key Features

•Power Dialer: Dials hundreds of leads per hour in a 1-to-1 fashion.

•No Awkward Pause: Ensures a seamless connection the moment a prospect answers.

•Automated Workflows: Instantly drop voicemails and send emails after a call.

•CRM Integration: Syncs with Salesforce, HubSpot, Zoho, and more.

•Email & SMS Follow-up: Send personalized follow-ups without leaving the dialer.

•Detailed Analytics: Track call outcomes, email open rates, and team performance.

•Unlimited Dialing: No per-minute charges or call limits.

Key Takeaway

PhoneBurner offers a unique, high-efficiency power dialing solution that automates workflows without sacrificing the personal touch of a 1-to-1 conversation, making it perfect for quality-focused teams.

‍

What Is a Parallel Dialer?

The term” ‘what is a parallel dialer’ coincides with any tool that helps you to make multiple calls at the same time.

Let’s say, your ai parallel dialer can make up to 5 calls. Anyone who picks up on the other side is instantly connected to your salesperson. So on and so forth.

The idea is to minimize the time between calls unlike a power or an auto dialer which automatically dials the next number in sequence.

The only difference between the auto dialer vs parallel dialer analogy is the fact that auto dialing is a single-line dialing operation, while parallel dialing lets you dial more numbers simultaneously.

How Does An Ai Parallel Dialer Make a Difference

In the long run, when you are looking at increased productivity, minimum time loss on your sales teams’ end, and an exorbitant number of KPIs to meet, parallel dialers are the better choice.

As stated earlier, these tools enable multiple calls at the same time. But that’s just the basic aspect of these tools.

There’s a lot more to a parallel dialer then you’d normally expect. 

Some of the key features of these software can be summed up as:

• Enhanced Call Connection Rates: Since multiple numbers are dialed at once, parallel dialers ensure that agents are connected to live prospects more frequently, reducing downtime.
• Improved Productivity: Agents can focus purely on conversations with prospects rather than manual dialing or waiting on hold. This shift significantly boosts their productivity and morale.
• Automated Workflows: Features like voicemail drop, call routing, and follow-ups can be automated, further streamlining the calling process.
• Real-Time Insights: Advanced reporting and analytics offer managers a clear view of performance metrics, allowing them to make data-driven decisions to optimize campaigns.

Key Features to Look For In a Parallel Dialing Tool Online

When selecting an ai parallel dialer for the first time – and that too, without any prior experience with parallel dialing, here are some of the general key features you need to look for.

Case in point, these features are general. Your business requirements might be different than what the standpoints are based on. Therefore, feel free to improvise and see which ai parallel dialer from our list, fits your exact business requirements.

• Dialing Modes: Look for tools that offer multiple dialing modes like preview, progressive, and predictive dialing. These modes can significantly impact the efficiency and productivity of your cold calling efforts.
• Integration Capabilities: Ensure the tool integrates seamlessly with your existing CRM systems and other business tools. This integration will streamline workflows and make data management easier.
• AI and Analytics: Advanced analytics and AI-powered features can provide real-time insights into call performance, helping you make data-driven decisions.
• Compliance and Security: If you operate in a regulated industry, features like call recording, data encryption, and secure storage are crucial.
• User Interface: A user-friendly interface can reduce the learning curve for your team and improve overall efficiency.
• Customization: Customizable workflows and scripting can help tailor the tool to meet your specific needs.
• Support for Omnichannel Communication: Some tools offer capabilities beyond just voice calls, such as email and SMS follow-ups, which can also be beneficial.

Try One, Or Try Them All!

Most vendors offer free trials or demo versions, so take advantage of these to evaluate how well the tool integrates with your workflows, fits your budget, and meets your unique needs.

Select a tool that not only meets your current requirements but also scales with your business and adapts to changing needs. 

A well-chosen parallel dialer tool can be a game-changer for your sales strategy, driving efficiency and boosting productivity across your team.

In case you don’t see your favorite tool on this list, feel free to reach out to us. We’d be more than happy to make the addition to this post. 

Until next time, good luck!

FAQs - Best Parallel Dialer(s)

What is parallel calling?

Parallel calling is a telephony process where multiple numbers are dialed simultaneously to achieve faster connections. Once one call is answered, the system connects it and terminates the others. This method is commonly used in call centers, sales outreach, and emergency services to improve efficiency and minimize wait times.

The benefits of parallel calling include faster response times, scalability for high call volumes, and reliability in ensuring calls are not missed. However, it can be resource-intensive, potentially confusing if multiple recipients answer, and may increase telecommunication costs. It is widely used in modern VoIP systems and cloud telephony platforms.

What is a parallel dialer?

Parallel calling is a telephony process where multiple numbers are dialed simultaneously to achieve faster connections. Once one call is answered, the system connects it to an available agent and terminates the other calls. This method is commonly used in call centers and sales outreach to improve efficiency and minimize agent wait times.

What is the difference between a parallel dialer, a power dialer, and a predictive dialer?

A parallel dialer calls multiple numbers at once and connects an agent only when a human answers. A power dialer calls one number after another for a single agent, moving to the next number regardless of the outcome of the previous call. A predictive dialer uses an algorithm to predict when an agent will become available and dials multiple numbers to ensure a call is ready for them, but this can sometimes lead to "ghost calls" if no agent is free.

Are parallel dialers legal?

Yes, parallel dialers are legal, but they must be used in compliance with regulations like the Telephone Consumer Protection Act (TCPA) in the United States. This includes respecting Do-Not-Call (DNC) lists and managing the call abandonment rate (calls where a live person answers but no agent is available). Most modern parallel dialers have built-in compliance features to help manage these requirements.

How much does a parallel dialer cost?

The cost of parallel dialer services varies widely. Some solutions offer entry-level plans starting around $50-$75 per user per month, while more advanced platforms with extensive AI features and integrations can cost $150-$200 or more per user per month. Many providers offer different tiers based on features and call volume, so it's important to assess your team's needs.

What is the main benefit of using an AI-powered parallel dialer?

The primary benefit is a massive increase in efficiency. AI-powered parallel dialers reduce agent idle time by intelligently filtering out voicemails, busy signals, and disconnected numbers. This means sales reps spend significantly more time in live conversations with prospects. AI also enhances these platforms with features like call scoring, sentiment analysis, and real-time coaching, helping to improve performance and close more deals.