13 Best Sales AI Software in 2025

Sales teams these days aren’t just competing for attention; they’re competing for time. 

Reps spend more hours wrestling with CRMs, updating spreadsheets, and sending repetitive follow-up emails than actually selling. It’s no surprise that productivity is flatlining.

What’s changing now is not another “tool.” It’s intelligence. AI has evolved from an add-on to the backbone of modern sales. 

From that point of view, we can easily say that the best sales AI software today doesn’t just automate, it learns. It connects. It reasons. It’s capable of listening to calls, identifying buying signals, writing tailored outreach, and even guiding reps toward the next best action.

From that point of view, the GTD aspect of different workflows ranges from AI for prospecting and outreach and predictive analytics for sales. 

These days, all thanks to the way technology has reshaped whatever tools we have at our disposal, the modern day generation of platforms forms more of an end to end sales automation ecosystem that can literally sell while you sleep.

And at the heart of this evolution is something remarkable: the rise of AI Sales Agents and virtual SDR assistants that blend data, communication, and automation into one cohesive flow.

1. Trellus.ai

Category: AI Sales Agent & Parallel Dialer

We already know by now that the sales industry is shifting fast, and Trellus.ai represents what the future actually looks like: a hybrid between voice AI for customer calls and human-driven conversation. It’s more than just a dialer or a CRM plug-in; it’s a virtual SDR assistant that can handle outbound calling, lead qualification, and call analysis with intelligent precision.

Where traditional tools help you reach people, Trellus helps you connect with them. Its AI isn’t just there to automate; it collaborates. Imagine an SDR that can call up to 5 prospects simultaneously through a robust embedded parallel dialer, qualify them in real time, and summarize each conversation instantly inside your CRM.

Key Features

1. Embedded Parallel Dialer With AI Conversational Intelligence Technology
Our platform lets reps make multiple outbound calls simultaneously while the AI manages hold times and connections intelligently. 

You’re not waiting; you’re conversing. 

This is AI for prospecting and outreach at a different level; reps can triple their call volume without burning out.

2. Conversational AI for SDRs
The AI listens and interprets conversations in real time. It identifies key intent phrases, flags buying signals, and even recommends how to respond. This transforms average calls into meaningful interactions and helps train reps through contextual feedback loops.

3. Smart CRM Integrations
No more manual updates. Trellus syncs every call, transcript, and note directly into your CRM, ensuring that no touchpoint is ever lost. The AI automatically categorizes leads, logs dispositions, and assigns next actions.

4. Lead Routing Intelligence
The system learns which reps close best with which types of leads. It automatically routes prospects based on deal probability and rep performance, boosting efficiency across the team.

5. Predictive Analytics for Sales
Trellus uses historical performance and call outcomes to forecast conversion potential. Reps get daily insights about which calls are worth prioritizing, and managers get a clear pulse on who’s likely to close next week’s deals.

Why It Stands Out

Trellus bridges human skill with automation seamlessly. Unlike traditional dialers or CRMs, its AI deal scoring software doesn’t just rank leads; it helps you understand the “why” behind each score. The platform is built for sales-first organizations that live on the phone and want real-time, intelligent assistance.

Best For

• Teams relying heavily on outbound calls or B2B outreach campaigns
• Companies wanting a voice AI for customer calls that actually feels human
• Sales managers who need real-time visibility into rep performance and call quality

If your business revolves around outbound motion, Trellus is not just another dialer; it’s your AI sales co-pilot. It redefines how SDRs engage, qualify, and convert. The future of selling isn’t manual; it’s conversational, intelligent, and scalable, exactly what Trellus.ai delivers.

2. Salesforce Sales Cloud with Einstein GPT

Category: Smart CRM with AI

Salesforce has long been the giant in CRM, but its recent leap with Einstein GPT has turned it into a fully intelligent platform. Think of it as the “brain” of your entire go-to-market operation, from contact management to forecasting.

Salesforce’s strength lies in smart CRM integrations that unify your sales, service, and marketing data. With generative AI woven into every corner of the workflow, Einstein GPT doesn’t just automate repetitive tasks; it augments your team’s intelligence.

Key Features

AI-Generated Summaries
Instead of digging through a maze of notes, reps can ask Einstein GPT for a snapshot of any account or opportunity. It summarizes history, activity, and sentiment in seconds.

Generative Content Creation
Einstein can write follow-up emails, sales pitches, and even objection responses that feel human and relevant. It uses CRM context to ensure personalization is always authentic.

Predictive Analytics for Sales
Einstein looks at your deal history, pipeline velocity, and rep behavior to forecast outcomes with precision. It helps managers see beyond gut instinct and into real probability data.

AI Deal Scoring Software
Every lead and opportunity is scored based on factors that actually correlate to closing, from activity frequency to response tone. It helps sales teams focus on high-impact conversations instead of chasing ghosts.

Why It Stands Out

Salesforce isn’t just a CRM anymore, it’s an AI-driven command center. The intelligence baked into its platform supports every layer of a sales organization, making it one of the most advanced examples of AI for prospecting and outreach at scale.

Best For

• Large or mid-market sales organizations
• Companies already running on Salesforce’s ecosystem
• Teams needing deep customization and predictive visibility

Pricing

Sales Cloud starts around $25 per user per month for basic functionality, scaling up to $330 per user per month for advanced tiers. Einstein GPT capabilities are usually added for around $50 per user per month.

Bottom Line

Salesforce continues to set the standard for smart CRM integrations. It’s a powerhouse for organizations that want data, AI, and human performance aligned under one system.

3. HubSpot Sales Hub

Category: CRM with Built-In AI (Simplicity Champion)

If Salesforce represents the enterprise side of sales AI, HubSpot represents accessibility. HubSpot Sales Hub is built for teams that crave sophistication without complexity. It’s fast, intuitive, and, thanks to ChatSpot, it’s now one of the most powerful AI-powered CRMs available for smaller and mid-market teams.

Where most CRMs feel like data warehouses, HubSpot feels alive. Its AI for prospecting and outreach operates in the background, helping you write emails, qualify leads, and score deals automatically. You don’t have to “learn” how to use it. The AI simply guides your workflow in real time.

Key Features

1. ChatSpot and AI Assistant
HubSpot’s conversational AI sits inside the CRM like an assistant that never sleeps. You can ask it to find deals closing this month, summarize a contact’s engagement, or generate a new email sequence. It’s essentially an AI chatbot for sales teams that makes HubSpot feel interactive rather than static.

2. Predictive Lead Scoring
HubSpot’s AI watches how leads behave, who visits the pricing page, who downloads a whitepaper, who opens three emails in a row, and builds a model that scores every prospect automatically. It’s simple, visual, and perfect for teams that want predictive analytics for sales without hiring a data scientist.

3. Conversation Intelligence (CI)
Every recorded sales call is automatically transcribed, analyzed, and summarized. The AI flags key moments, identifies objections, and highlights what resonated. It’s not as deep as Gong, but it’s seamlessly integrated, making it easy for SDRs and managers to review calls.

4. Smart CRM Integrations
HubSpot connects natively with hundreds of apps, including Slack, Gmail, Zoom, LinkedIn, and countless marketing tools. It ensures that every touchpoint, from outreach to close, stays unified inside your CRM.

Why It Stands Out

HubSpot Sales Hub is built for real humans. You don’t need to train your reps for weeks or manage complex setups. Every AI feature is designed to help you sell, not to get in your way. For growing teams looking for a reliable sales automation ecosystem, HubSpot is often the easiest and smartest starting point.

Best For

• SMBs and mid-market teams looking for simplicity
• Sales orgs that depend on inbound traffic or marketing-led pipelines
• Teams that want an AI-powered CRM that’s actually pleasant to use

Pricing

Free tools are available, but serious automation starts at $450/month for five users under the Professional plan. The Enterprise tier, offering advanced automation and AI reporting, begins at $1,500/month.

Bottom Line

HubSpot is the best choice for teams that prioritize adoption and speed. It makes smart CRM integrations and AI-enhanced workflows feel effortless.

4. Gong

Category: Conversation Intelligence Platform

If you’ve ever wondered what your best reps say that others don’t, Gong gives you that answer instantly. It’s the definition of conversational AI for SDRs,a tool that listens, learns, and teaches.

Gong’s technology records and analyzes every sales call or meeting. Then, it turns that raw conversation data into patterns that predict which deals will close, where prospects drop off, and what talking points drive conversions. Think of it as AI deal scoring software, but based on voice, tone, and real human interaction.

Key Features

1. Call Recording and Analysis
Every conversation is automatically recorded and processed through Gong’s AI. It highlights keywords, sentiment shifts, and talk-time ratios, providing a clear breakdown of what works in your calls.

2. Deal Intelligence Dashboard
The system tracks all deals in flight and assigns a “health score.” It spots risk factors like a stalled next step or multiple pricing mentions without clear follow-up. Leaders get to see reality, not assumptions.

3. AI Coaching Insights
Gong helps managers identify coaching opportunities. For example, it might flag that a rep talks too much about features instead of value, or that top performers consistently mention ROI within the first two minutes.

4. Market and Competitor Tracking
The AI picks up on recurring mentions of competitors or new feature requests. This insight becomes invaluable for marketing and product strategy.

Why It Stands Out

Gong goes beyond recording; it understands. This is where voice AI for customer calls truly shines. You’re not getting abstract analytics; you’re seeing human behavior patterns that can be trained, replicated, and scaled.

Best For

• Sales managers and enablement leaders focused on performance data
• Hybrid or remote sales teams that rely on digital communication
• Enterprise teams that prioritize data-backed coaching and predictability

Pricing

Gong operates on an enterprise pricing model, typically in the $1,000–$2,000 per user per year range. Custom packages depend on team size and integrations.

Bottom Line

Gong is more than analytics; it’s intelligence in motion. It turns every rep conversation into measurable growth potential, making it an essential piece of any sales automation ecosystem.

5. Outreach

Category: Sales Engagement Platform (Guided Selling)

Outreach is the platform that powers outbound motion for some of the world’s top SaaS sales teams. It’s not just a sequencer, it’s an AI-powered sales execution engine.

The magic lies in its ability to tell reps exactly what to do next. Outreach’s AI for prospecting and outreach uses historical data and engagement metrics to surface the best actions, from when to email to when to pick up the phone.

Key Features

1. AI-Driven Sequences
Outreach sequences are automated outreach paths across multiple channels, email, phone, and social. The AI constantly optimizes these by analyzing open rates, response patterns, and engagement timing.

2. Kaia (Real-Time Call Assistant)
Kaia is Outreach’s built-in virtual SDR assistant. It sits in on live calls, listens for keywords, and provides instant content cards, like competitor comparisons or pricing guidelines, so the rep can respond intelligently on the spot.

3. Predictive Opportunity Insights
Outreach’s predictive analytics for sales goes beyond lead scoring. It identifies which deals are gaining momentum, which are at risk, and what actions might move them forward.

4. Smart CRM Integrations
Every activity logs automatically into your CRM, ensuring data hygiene without manual input. The integration with Salesforce is particularly seamless, giving you a single system of record across both platforms.

Why It Stands Out

Outreach is purpose-built for outbound-heavy teams that care about precision. It doesn’t just help you reach more people; it helps you reach the right people at the right time. Its real-time AI suggestions create a rhythm that keeps sales momentum alive from first touch to close.

Best For

• SDR teams managing high-volume outreach campaigns
• Enterprises needing centralized visibility into outbound activity
• Companies that rely on structured playbooks and data-backed execution

Pricing

Outreach pricing is quote-based and premium. Expect enterprise-level costs similar to Gong or upper-tier Salesforce plans.

Bottom Line

Outreach is where AI for prospecting and outreach meets process discipline. For teams that live in outbound, it’s a performance multiplier, a cornerstone in the sales automation ecosystem.

6. Salesloft

Category: AI Sales Engagement & Revenue Orchestration

Salesloft is one of the most well-rounded platforms in sales tech. It brings together automation, analytics, and AI-guided selling under one interface. Think of it as the “command center” for your entire outbound team, combining calls, emails, meetings, and deal analytics into a single, smart workflow.

Salesloft’s AI layer is more than predictive; it’s prescriptive. Instead of just reporting what’s happening, it tells you what to do next. That makes it invaluable for teams running fast, complex pipelines.

Key Features

1. Rhythm: AI-Guided Workflows
Salesloft’s “Rhythm” feature acts as an AI-powered daily planner for every rep. It surfaces high-impact tasks, follow-ups, calls, and deal reviews, prioritized based on engagement and deal momentum. This transforms generic task lists into intelligent daily blueprints.

2. Conversation Intelligence
Like Gong, Salesloft captures and analyzes every call. But the insights don’t stay siloed; they feed directly into deal forecasting and pipeline prioritization, connecting what’s said on calls to what closes deals.

3. AI Forecasting Engine
The forecasting tool uses historical performance and engagement data to project pipeline outcomes. It helps leaders predict revenue trajectories and spot risks early.

4. Deep CRM Integrations
Salesloft integrates natively with Salesforce, HubSpot, and Dynamics, syncing every activity automatically. That means no more missed notes or incomplete contact records.

Why It Stands Out

Salesloft excels at connecting activity to outcomes. You’re not just automating, you’re orchestrating. Its AI for prospecting and outreach blends seamlessly with revenue intelligence, helping teams scale without sacrificing personalization.

Best For

• Teams managing structured outbound cadences
• Sales leaders prioritizing forecasting and visibility
• Orgs needing an AI-powered sales engagement layer
  

Pricing

Salesloft’s pricing starts around $125 per user/month for the Essentials plan, with advanced features like Rhythm and Forecasting in higher tiers.

Bottom Line

Salesloft is where engagement meets intelligence. It helps every rep stay productive and every leader stay informed, making it a foundational piece of an intelligent sales stack.

7. ZoomInfo

Category: AI Data and Intent Intelligence

ZoomInfo started as a data company, but in 2025, it’s much more than a contact database. It’s now a B2B intelligence engine, powered by AI enrichment, intent signals, and predictive scoring that fuel your pipeline before outreach even begins.

It’s the brain behind your AI for lead sourcing and targeting, ensuring your sales reps always start with the highest-quality prospects.

Key Features

1. Intent Data and Predictive Scoring
ZoomInfo identifies which companies are actively researching topics related to your product. The AI then scores each account based on engagement and readiness to buy, surfacing the “in-market” prospects in real time.

2. Enrichment and Data Hygiene
ZoomInfo’s AI ensures your CRM stays clean and current, updating job titles, emails, phone numbers, and company hierarchies continuously.

3. Workflows and Integrations
Automate data flow directly into Salesforce, HubSpot, or Outreach. ZoomInfo’s Workflows feature can automatically enroll high-intent leads into your outbound sequences.

4. Chorus Integration
ZoomInfo now owns Chorus.ai, bringing conversation data and buyer intent under one umbrella. It’s a powerful fusion of intent + engagement + conversation intelligence.

Best For

• Outbound teams relying on precision targeting
• Marketers running ABM or ICP-based campaigns
• Revenue operations need clean, dynamic data
  

Pricing

Plans start at roughly $15,000/year for smaller teams, scaling with features like Intent and Chorus integration.

Bottom Line

ZoomInfo ensures your AI prospecting starts with data that’s alive and accurate, the difference between wasted dials and booked demos.

8. Apollo.io

Category: All-in-One Prospecting and Outreach

Apollo.io has become the go-to for startups and lean sales teams that want the power of ZoomInfo, Outreach, and HubSpot in one affordable package. In 2025, Apollo’s AI upgrade has made it even more impressive.

It combines lead sourcing, email automation, and sequencing with AI enrichment and prioritization, creating a compact yet robust sales automation ecosystem.

Key Features

1. AI Lead Recommendations
Apollo’s AI scans your target criteria and automatically surfaces accounts that match your ICP and show engagement signals, perfect for SDRs who want leads, not lists.

2. Sequencing and Outreach Automation
Email, LinkedIn, and call tasks can all be automated in Apollo’s multi-channel sequencer. Its built-in deliverability tools also optimize send times and subject lines.

3. Real-Time Data Sync
Every engagement automatically syncs with your CRM or internal dashboards, ensuring clean handoffs between SDRs and AEs.

4. Native Dialer and Chrome Extension
You can call, email, and research directly from Apollo’s browser, a big time-saver for outbound reps juggling multiple tabs.

Why It Stands Out

Apollo.io gives you 80% of what big platforms like Outreach or ZoomInfo offer, at a fraction of the cost. Its AI-driven lead engine is constantly improving, making it ideal for fast-moving teams.

Best For

• Startups and SMBs building outbound from scratch
• Reps who want a self-contained, plug-and-play sales suite
• Budget-conscious teams seeking AI prospecting automation

Pricing

Free plan available; paid tiers start at $49/user per month, scaling to $119 for advanced automation.

Bottom Line

Apollo.io is the scrappy all-rounder, a compact AI sales tool that balances data, outreach, and automation beautifully.

9. Chorus.ai

Category: AI Conversation and Deal Intelligence

Chorus.ai (now part of ZoomInfo) remains one of the most insightful conversation intelligence tools available. Like Gong, it listens, transcribes, and analyzes sales calls, but its integration into the ZoomInfo ecosystem makes it particularly powerful in 2025.

Chorus connects what’s said in meetings to what’s happening in your pipeline, giving sales leaders unmatched visibility into deal health.

Key Features

1. Call Analysis & AI Summaries
Every conversation is recorded, transcribed, and summarized by AI, highlighting objections, action items, and competitor mentions.

2. Deal and Pipeline Insights
AI identifies risk in active deals (e.g., no next meeting set, low multi-threading) and flags them to managers in real time.

3. Coaching Recommendations
Managers receive personalized coaching insights for each rep, helping them replicate top-performer behavior.

4. Seamless ZoomInfo Integration
Since joining ZoomInfo, Chorus can automatically link call intelligence with intent and firmographic data, connecting voice insights to account activity.

Why It Stands Out

Chorus bridges the gap between conversation and intent, transforming unstructured talk data into actionable strategy. It’s particularly strong for teams already using ZoomInfo or Salesforce.

Best For

• Revenue leaders need conversation visibility
• Teams that emphasize call coaching and forecasting accuracy
• Orgs already within the ZoomInfo tech ecosystem

Pricing

Enterprise-level pricing, usually negotiated based on seats and integrations.

Bottom Line

Chorus.ai turns every customer interaction into revenue insight, a must-have if you believe your best sales data lives inside your conversations.

10. Drift

Category: Conversational AI & Lead Engagement

Drift is the go-to platform for teams that want to turn website visitors into real-time conversations. Its AI chatbots are more than just scripted responders; they qualify leads, book meetings, and route prospects to the right rep instantly.

Where traditional CRMs capture contact info, Drift actively engages visitors before human interaction, making it a cornerstone for AI for prospecting and outreach.

Key Features

1. Conversational AI Chatbots
Drift’s AI chatbots can handle multiple buyer journeys simultaneously. They ask qualifying questions, assess intent, and instantly route leads to the right SDR or account executive.

2. Lead Routing Intelligence
The platform uses AI to analyze lead behavior in real time and route high-priority prospects to the correct sales rep, ensuring no hot lead is left waiting.

3. Meeting Scheduler & Automation
Drift can automatically book meetings based on rep availability and priority, reducing friction in the buying process.

4. Analytics & Conversational Insights
Drift tracks conversation metrics, identifies friction points, and helps teams optimize scripts and chatbot flows for higher engagement.

Why It Stands Out

Drift transforms a passive website into an active part of your sales automation ecosystem. By combining AI chatbots for sales teams with lead routing intelligence, it converts traffic into an actionable pipeline quickly and efficiently.

Best For

• SDR-heavy teams that rely on web traffic
• Companies focused on real-time engagement and fast lead qualification
• Teams wanting virtual SDR assistants for 24/7 coverage

Pricing

Drift pricing starts at $400/month for smaller teams, with Enterprise plans customized for high-volume deployments.

Bottom Line

Drift is ideal for teams looking to capture and convert web traffic with conversational AI for SDRs and automated lead qualification.

11. Clay

Category: AI Relationship Intelligence

Clay is a smart contact management platform designed to help teams understand, track, and nurture relationships. Its AI layer predicts who to engage next and surfaces context about prospects automatically.

Think of it as a lead intelligence hub that complements your CRM, ensuring reps focus on relationships that matter most.

Key Features

1. Predictive Engagement
Clay scores contacts based on likelihood to respond or engage, acting as a lightweight AI deal scoring software.

2. Dynamic Contact Profiles
It pulls social, professional, and engagement data automatically to give reps an enriched view of prospects and clients.

3. Relationship Alerts & Follow-Ups
Clay reminds reps when to follow up, suggesting personalized approaches based on prior interactions.

4. CRM Sync
Seamlessly integrates with Salesforce, HubSpot, and other CRMs to enrich existing records with fresh insights.

Why It Stands Out

Clay ensures that no relationship is neglected, and every outreach is strategic rather than random. It’s particularly powerful for virtual SDR assistants and teams managing large pipelines with multiple touchpoints.

Best For

• Account managers and SDRs focused on long-term relationship-building
• Teams leveraging ABM strategies
• Companies seeking AI-driven lead nurturing alongside their CRM

Pricing

Plans start at $29/user/month, scaling with advanced features like analytics and automation.

Bottom Line

Clay is the go-to platform for relationship intelligence, keeping your sales efforts proactive and highly personalized.

12. Lavender

Category: AI Email and Outreach Optimization

Lavender is an AI assistant focused entirely on email productivity and personalization. It analyzes email content, predicts open and response rates, and helps SDRs craft messages that actually convert.

In 2025, it’s not enough to send more emails; your AI must help your team send smarter emails, making Lavender essential in AI for prospecting and outreach.

Key Features

1. AI-Powered Email Writing
Lavender scans your drafts, provides suggestions, and helps write emails tailored to specific personas or industries.

2. Real-Time Insights
Get instant feedback on tone, clarity, personalization, and subject line effectiveness.

3. Outreach Automation
Seamlessly integrates with Salesforce, HubSpot, and Gmail to send and track sequences automatically.

4. Predictive Response Analytics
Lavender predicts which emails are most likely to be opened and responded to, prioritizing your outreach efforts.

Why It Stands Out

Lavender helps SDRs cut through inbox noise by making every email more likely to engage. Combined with AI deal scoring software and lead routing intelligence, it ensures efforts are focused on high-value prospects.

Best For

• SDR teams running high-volume outbound email campaigns
• Companies aiming to improve reply rates and engagement
• Sales teams that want actionable feedback on messaging

Pricing

Plans start at $49/user/month, with enterprise options for team-wide analytics and reporting.

Bottom Line

Lavender empowers reps to write smarter, not harder, turning email into a precision tool in the sales automation ecosystem.

13. Clari

Category: Revenue & Sales Forecasting Intelligence

Clari is designed for leaders, focusing on predictive analytics for sales and pipeline visibility. Unlike engagement or CRM tools, it gives a complete picture of deal health and forecast accuracy.

Clari operates on the principle that sales activity produces a “digital exhaust.” Its AI analyzes this activity to provide realistic forecasts, helping revenue teams focus on deals that actually matter.

Key Features

1. AI-Powered Forecasting
Clari identifies pipeline risks, evaluates engagement signals, and predicts which deals will close.

2. Deal Health Scoring
Every deal is scored based on activity, customer responsiveness, and engagement patterns. This allows leaders to intervene before deals slip.

3. Pipeline Inspection
Clari surfaces insights at both team and rep levels, highlighting strengths, weaknesses, and coaching opportunities.

4. CRM-Agnostic Integration
Works with Salesforce, HubSpot, and other CRMs, adding a layer of intelligence without replacing existing tools.

Why It Stands Out

Clari is the gold standard for predictive analytics for sales. It turns guesswork into data-driven decision-making, making it indispensable for leaders responsible for revenue targets.

Best For

• Sales VPs, CROs, and Revenue Ops teams
• Companies needing accurate forecasts for board reports or investor updates
• Teams struggling with messy or incomplete CRM data

Pricing

Enterprise-level, quote-based, depending on the size of the sales org and integrations.

Bottom Line

Clari brings AI-powered clarity to revenue operations, allowing leadership to forecast, coach, and execute with confidence.