Trellus × Lemlist: Turning Outbound Signals Into Real Conversations

We all know that outbound sales work best when interest is real and the overall timing is right. 

That belief sits at the center of the new collaboration between Trellus and Lemlist. Instead of treating email, LinkedIn, and phone as disconnected motions, this partnership brings them together into a single, signal driven outbound system.

While, Lemlist helps sales teams create thoughtful, highly personalized outreach across email, LinkedIn, and calls, Trellus, on the other hand, specializes in turning engagement into live, high quality phone conversations. 

The Lemlist x Trellus integration closes one of outbound’s biggest gaps, knowing exactly when a prospect is ready to talk and acting on it immediately.

In other words, there’s less friction and more meaningful resonance that adds up to sales conversions, as outbound teams no longer have to guess who to call next. Engagement data now directly informs calling workflows, making outreach feel intentional rather than interruptive.

Why This Collaboration Changes How Outbound Teams Operate

Modern outbound teams struggle with a common problem. 

Email engagement lives in one system, LinkedIn signals live in another, and calling activity often happens without context. The Trellus and Lemlist collaboration connects these pieces into one coordinated motion.

Engagement Signals Drive Call Timing

Personalized outbound generates valuable intent signals, but those signals often go unused. Lemlist captures deliverability data, replies, and engagement across email and LinkedIn, surfacing interest earlier in the cycle. Trellus then turns that interest into action on the phone.

Sales reps are no longer calling cold lists based on static rules. These calls happen when a prospect opens, replies, or shows meaningful engagement. As a result, it leads to better conversations and higher connection rates because timing aligns with intent.

• Email opens and replies inform when calls should happen
• Deliverability signals help reps prioritize accounts that are reachable
• Phone outreach feels relevant instead of random

Under this model, the phone becomes the natural continuation of a conversation that has already started.

A More Connected Multi Channel Motion

Outbound breaks down when channels operate in isolation. This collaboration removes that disconnect and creates a single flow from first touch to live conversation.

• Lemlist manages thoughtful, personalized outreach across email and LinkedIn
• Trellus handles calling with AI powered call dispositions, embedded parallel dialing and automation
• Reps move between channels without losing context or momentum

The result is an outbound process that feels cohesive for sales teams and respectful for prospects.

How Does the Trellus and Lemlist Motion Work in Real Teams?

Good question!

Here’s what you need to know…

This collaboration reflects a clear shift in how high performing outbound teams operate. Instead of chasing volume, the focus moves toward efficiency, relevance, and conversation quality. 

Top it off with the platforms’ ability to target only those leads that matter and quality, and you’ve got yourself a motion shared publicly by operators close to Trellus and Lemlist, showing how demand generation, engagement tracking, and calling now work as a single system.

Demand Generation Feeds the Right Signals

The motion begins well before any outbound touchpoint. Content acts as the first filter, pulling in interest rather than forcing attention.

You may have a use-case a founder where your teams publish consistent thought leadership on platforms like LinkedIn and YouTube and other social media hubs. Engagement from that content becomes the earliest indicator of buying intent. Tools like Taplio surface who is interacting, while enrichment platforms confirm ICP fit before leads ever enter an outbound cadence.

Once a lead meets qualification criteria, it moves into Lemlist where outreach remains highly personalized and controlled. At this stage, outbound does not feel automated to the prospect. It feels intentional.

• Content engagement signals early interest
• Lead qualification ensures ICP alignment
• Outreach begins with relevance already established

This foundation makes every next step more effective.

Phone First Outreach Powered by Real & Meaningful Targeted Engagement

Once leads enter Lemlist, the system prioritizes conversations rather than touch count. Phone outreach sits at the center of this motion, supported by email and LinkedIn rather than replaced by them.

Calling When Interest Is Highest

Trellus takes engagement data from Lemlist and turns it into precise calling moments. Reps are not guessing when to pick up the phone. They are calling because a prospect has already shown interest.

AI driven dispositions inside Trellus reduce admin work, speed up dialing, and help reps stay focused on conversations instead of data entry. This is where efficiency compounds.

• Engagement signals determine call timing
• AI dispositions reduce post call workload
• Reps spend more time talking, less time updating systems

Operators consistently report two to three times more conversations per rep under this model, driven by better timing rather than higher effort.

The No Answer Flow That Keeps Momentum Alive

Not every call connects, and this motion accounts for that without losing momentum or overwhelming prospects.

When a call goes unanswered, the system transitions smoothly into supportive touchpoints managed through Lemlist. Each follow up reinforces context instead of restarting the conversation.

• LinkedIn connection request followed by a short message after acceptance
• Initial email aligned with the call attempt
• Automated custom voicemail dropped through Trellus

Phone remains the priority channel, but email and LinkedIn surround it with relevance. This keeps outreach human while maintaining scale.

Rather than chasing prospects across channels, reps stay focused on a single narrative that unfolds naturally.

Why This Model Is Winning Heading Into 2026

There is a clear trend forming across modern B2B sales teams. The winners are building systems that salespeople can succeed inside, not fight against.

Phone first motions supported by personalized outbound are proving more profitable, more scalable, and easier to manage. Trellus and Lemlist together reflect that shift, pairing thoughtful engagement with timely conversations.

Better signals lead to better timing. Better timing leads to better conversations. Better conversations lead to better outcomes.

Who Is This Collab Built For?

We designed this collaboration for teams chasing raw outbound volume - and that too, sometimes in bulk, when outbound is on a time crunch. In other words, you could say that it is built for sales organizations that care about efficiency, timing, and conversation quality.

Sales Teams Running Phone First Motions

Outbound lead capture and sales teams that already believe in the phone as a primary revenue channel benefit the most from this setup. Trellus ensures calls happen with context, while Lemlist supports those calls with thoughtful outreach across other channels.

• SDR teams focused on live conversations rather than activity metrics
• Account executives who want warmer calls informed by engagement
• Revenue leaders optimizing for conversations per rep, not emails sent

Founders and GTM Leaders Building Scalable Systems

Other than that, there are tons of founders on LinkedIn and all over different platforms looking to get a little bit of exposure on their products. Plus, a collaboration goes a long way into securing more long term deals and revenue across the board, for both teams. Early stage founders and GTM leaders often struggle to balance personalization with scale. This collaboration creates structure without stripping away relevance.

• Startup founders running outbound alongside other growth motions
• GTM leaders designing repeatable and efficient outbound systems
• Teams preparing for scale without increasing rep burnout