We Tried The Best Outbound Sales Software: Here Are Top Picks

Every revenue leader has been there: juggling multiple sales tools, fighting low response rates, and still trying to hit aggressive pipeline targets. The reality? Most outbound sales teams are drowning in tools but starving for outcomes. And while tech stacks are getting bulkier, attention spans are shrinking.

According to Gartner, a modern revenue tech stack should span six distinct categories. But here’s the good news: you don’t need to subscribe to six different products to power your outbound engine. In fact, most high-performing sales orgs are doing more with fewer tools—especially with the help of AI for outbound sales.

So, what does a “great” outbound sales software actually look like in 2025?

What Is Outbound Sales Software?

Outbound sales software refers to tools that support proactive outreach efforts. These solutions are specifically built to help sales development reps (SDRs), account executives (AEs), and founders connect with leads who haven’t interacted with their brand yet.

They typically include features for:

• Prospect research
• Email and call automation
• Sequence building
• CRM syncing
• Engagement tracking

In recent years, outbound sales AI has transformed these platforms, bringing intelligence into every stage of the funnel—from identifying the best-fit accounts to writing hyper-personalized outreach.

Why Outbound Sales AI Is the New Standard

Traditional outbound sales meant manually scouring LinkedIn, scraping emails, and sending the same message to a hundred people. Now, AI outbound sales tools automate repetitive actions, suggest the best time to engage, and personalize outreach at scale.

The new breed of AI for outbound sales not only helps teams move faster but also get better results. Think of it like a sales assistant that never sleeps, analyzes every response, and constantly refines your playbook.

Core Benefits of AI Outbound Sales Platforms

Sales teams using AI-powered outbound sales tools report significantly higher efficiency and improved engagement rates. Here’s why:

1. Precision Lead Targeting

With AI models that analyze behavior, firmographics, and intent signals, you can prioritize leads who are actively searching for your solution. No more guessing who to contact next.

2. Automation That Feels Personal

AI tools now personalize subject lines, email copy, and call scripts based on prospect data. Even follow-ups feel natural, not robotic—helping you build rapport before you’ve even spoken.

3. Scalable Workflows

Whether you’re a one-person team or a 50-rep outbound squad, AI outbound sales software helps scale efforts with automated sequences, call queues, and enrichment workflows.

4. Intelligent Coaching

Some tools now analyze your emails and calls in real time, highlighting where you lose prospects and what messages resonate. It’s like having a personal sales coach built into your workflow.

What to Look for in Outbound Sales Software

Choosing the right outbound sales AI solution depends on your current processes, team size, and goals. But universally, strong outbound platforms will check the following boxes:

Easy to Learn, Easy to Use

You don’t want your team wasting time figuring out how the software works. Intuitive interfaces and minimal onboarding friction are critical.

Workflow Customization

Every team works differently. The best tools allow you to build custom sequences, personalize outreach logic, and adapt automations to your playbook.

CRM Compatibility

Your outbound software must sync flawlessly with CRMs like HubSpot, Salesforce, or Pipedrive. Manual data entry kills productivity.

Smart Automation

Automation is great—but not when it feels generic. Look for platforms that pair automation with AI-driven personalization.

Multichannel Capabilities

Cold calling alone doesn’t cut it. The best outbound sales software supports email, LinkedIn, SMS, and phone in a single sequence builder.

Our Top Picks for Outbound Sales Software with AI in 2025

After extensive testing and user feedback, we found that the following platforms excel in terms of performance, usability, and AI-driven results.

Trellus: The AIO Outbound Sales Tool Built for Cold Callers Who Don’t Quit

Outbound sales is fast-paced, unpredictable, and demands clarity at every turn. You’re switching tabs, dialing into call queues, chasing follow-ups, and wondering whether the last lead you spoke to is still worth nurturing.

CRMs? Helpful, sure—but they weren’t built for the frontline. Trellus was.

Unlike traditional sales tools that force reps to work around them, Trellus functions as a true AIO (All-in-One) outbound sales platform, tailored specifically for SDRs and BDRs who thrive on high-volume cold outreach. Think of it as the operational layer your CRM can’t handle—and the AI performance engine your call stack’s been missing.

More Than Another Dashboard—Trellus Is Tactical Sales Execution

Trellus isn’t just tracking performance. It’s enhancing it in real time.

It doesn’t replace your CRM, email platform, or calling tool—it syncs with them, elevates their functionality, and offers AI-driven insights on how your outbound motion is really performing. 

From that point of view, if you're working with HubSpot, Outreach, Apollo.io, Salesloft, FreshSales, or another tool in your sales stack, Trellus becomes the layer where activity turns into action.

This is outbound sales AI built for cold callers, not just revenue managers.

What Sets Trellus Apart? Three Words: Execution. Intelligence. Velocity.

1. LinkedIn Superhuman: Break Through the Noise on LinkedIn

LinkedIn outreach has become a must-have for outbound sales—but it’s also more crowded than ever. Trellus’s LinkedIn Superhuman mode changes the game by transforming how reps engage on the platform.

Instead of wasting hours copy-pasting messages and flipping between tabs, Trellus enables reps to:

• Consolidate leads as per your priority and send hyper-personalized  connection messages
  
  
• Surface the right prospects at the right time based on activity signals
  
  
• Execute LinkedIn touchpoints directly within their workflow view
  
  

In other words, the platform is more of a personal assistant that knows who to message, what to say, and when to follow up. And it works even better for virtual or live salesfloors where prospect hunting, communication and conversion are a big deal.

2. Embedded Parallel Dialing: Reach More Prospects, Faster

Speed is everything in outbound, and Trellus’s Embedded Parallel Dialer ensures your team never loses momentum.

Unlike traditional auto-dialers that are siloed or clunky, Trellus lets reps call multiple leads simultaneously and automatically connect with whoever picks up first—without context switching or losing their place.

Here’s what this means in practice:

• Dial multiple numbers simultaneously for better connection chances
• Increase call volume without burning reps out
• Eliminate dead time between dials
• Log every interaction automatically to your CRM
  

It’s the kind of AI outbound sales functionality that gets results—fewer dropped calls, more conversations, and cleaner data across the board.

Designed for Outbound Sales Pros Who Live in the Trenches

Our platform isn’t for back-office reporting. It’s built for the SDRs, BDRs, and sales leaders who are chasing conversations, hitting phones, and turning cold leads into real pipeline—every day.

This tool simplifies frontline execution without watering it down. Here’s how:

Real-Time Activity Intelligence

Forget lagging reports. 

Trellus shows live performance metrics as they happen—calls made, replies earned, conversions triggered. Reps get instant feedback on their outreach, while managers spot coaching moments without digging into spreadsheets.

AI Feedback on Cadence Performance

Trellus actively analyzes which email and call sequences are producing conversations versus dead ends. It highlights optimal touchpoints, sequences, and even timing recommendations—so your team can adjust before they miss quota.

Behavior-Level Coaching Data

Most tools report results. 

The program goes deeper by showing you how those results happened. It breaks down activities like call openers, talk ratios, and follow-up speed to guide manager feedback at the rep level.

Seamless Sync Across Your Entire Sales Tech Stack

One of the frustrating parts of outbound sales? 

Manually pushing data between platforms.

Trellus removes that friction completely. It acts as a universal command center for your entire stack—syncing with:

• CRMs like Salesforce and HubSpot
  
  
• Engagement platforms like Outreach, Salesloft, Apollo.io, FreshSales
  
  
• Dialers and enrichment tools like CallRail, Salesfinity, ZoomInfo Engage
  
  

Everything flows into one interface. No context switching. No duplicate effort. Just clear visibility across tools that already live in your ecosystem.

Built for Sales Teams That Don’t Have Time to Waste

High-velocity teams making 50 to 100+ cold calls per rep per day need more than a pipeline snapshot or generic funnel report.

Trellus gives outbound teams a way to manage their motion minute-by-minute—not week-by-week.

• Daily execution dashboards that show which reps are pacing well and which aren’t
  
  
• Live call and email tracking that keeps feedback loops tight
  
  
• Outreach alignment tools that unify how messaging is working across the team
  
  

Sales leaders get clarity. Reps get real-time performance data. Everyone stays aligned.

Clarity Without Micromanagement

Trellus isn’t there to breathe down your reps’ necks. It’s there to help them win.

The platform promotes accountability through insight, not pressure. 

When reps can see their own pacing, hear how their best-performing calls sound, and understand which emails are getting replies—they don’t need someone watching over them. They know how to improve.

And that’s the kind of empowerment that turns average SDRs into pipeline machines.

Apollo.io – Best AI for Outbound Sales Prospecting

Who it's for: SDRs, founders, and sales teams who want AI-driven prospecting, cold outreach, and pipeline acceleration in one place.

Apollo.io is a powerhouse when it comes to outbound sales software. With access to a massive contact database (over 275 million verified records), Apollo makes prospecting and outreach seamless.

What stands out:

• AI Research Agent that auto-ranks leads, drafts emails, and prioritizes based on engagement
• Intent-based filters that help you find leads who are actually looking for what you sell
• Multichannel sequences (email, phone, LinkedIn) in one platform
• Built-in dialer with call recording and AI summaries

Pros:

• CRM syncs with Salesforce, HubSpot, and over 950 tools
• Predictive lead scoring based on firmographic and behavioral data
• Excellent AI email writing capabilities

Cons:

• Usage credits can run out quickly on lower-tier plans
• Some contact data may be outdated in niche industries

Pricing:

• Free: 100 credits/month
• Basic: $59/user/month
• Professional: $99/user/month
• Organization: $149/user/month

Salesloft – Best AI Coaching for Outbound Teams

Who it's for: Sales leaders who want to improve team performance with guided AI insights and coaching.

Salesloft goes beyond just sending emails. It brings together forecasting, rep training, and pipeline execution in one place. With AI-powered suggestions and call analytics, managers can coach reps in real time.

Top Features:

• AI-driven call summaries and opportunity insights
• Sales forecasting engine
• Manager dashboards for performance reviews

Pros:

• Unified workspace for reps and leaders
• Intuitive interface for new users
• Powerful lead prioritization features

Cons:

• Limited native integrations compared to others
• Video conferencing can feel clunky

Pricing: Custom pricing based on your team size and needs.

ActiveCampaign – Best AI for Email-Focused Outbound Workflows

Who it's for: Founders, marketers, or reps who prioritize email outreach and want detailed automation and AI assistance.

ActiveCampaign isn’t just for email marketing—it’s a secret weapon for outbound teams that want to automate personalized messages without the complexity of full-blown sales platforms.

Standout Features:

• Predictive Sending: Emails arrive when the recipient is most likely to open them
• Conditional Content: Dynamically changes email content based on the lead’s traits or actions
• Deep CRM and scheduling tool integrations

Pros:

• Advanced automation builder with triggers based on lead behavior
• AI-powered subject line optimization
• Affordable for early-stage teams

Cons:

• Takes time to master complex workflows
• Pricing grows fast with contact list size

Pricing:

• Lite: $29/month
• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom

Groove – Best for Cold Outreach Sequences at Scale

Who it's for: Revenue teams looking to align outbound, inbound, and success in one engagement engine.

Groove helps sales and success teams manage cold outreach, automate follow-ups, and track engagement from one central platform. Now part of Clari, it focuses heavily on predictable revenue workflows.

Notable Features:

• Groove Flows: Create automated multi-step outreach campaigns
• Analytics dashboards for team-wide performance
• Pre-built reply templates and shared inboxes

Pros:

• Excellent contact cadence builder
• Smart filters and prospect tagging
• Shared workspaces for team collaboration

Cons:

• Mobile experience is still developing
• Pricing isn’t transparent

Pricing: Available upon request.

Insightly – Best for Research-Heavy Sales Teams

Who it's for: Teams that need a unified CRM and outbound tool with a focus on data and segmentation.

Insightly combines robust CRM capabilities with outbound outreach. It’s particularly useful for mid-size teams who want strong control over lead pipelines and segmentation rules.

Top Features:

• Pipeline Management with automated stages
• Custom dashboards for lead and opportunity tracking
• Task automation and team collaboration tools

Pros:

• User-friendly for CRM beginners
• Scalable for growing sales teams
• Detailed contact enrichment

Cons:

• System glitches can occur
• Lower-priced tiers have feature gaps

Pricing:

• Plus: $349/user/month
• Professional: $899/user/month
• Enterprise: $2599/user/month

Brainshark – Best for Sales Enablement and Rep Readiness

Who it's for: Sales leaders focused on upskilling and certifying reps in outbound tactics.

Brainshark is less about sending emails and more about preparing your team to do it well. It helps companies build training modules, evaluate rep performance, and create custom sales content.

Feature Highlights:

• Content authoring for training materials
• Rep scorecards and peer benchmarking
• Coaching assessments via video or quizzes

Pros:

• Intuitive user interface
• Improves sales team productivity and consistency
• Good for onboarding new reps

Cons:

• No native calendar or meeting scheduling tool
• Support responsiveness could be faster

Pricing: Not publicly available—contact sales for a quote.

Try One, Or Try Them All!

There’s no shortage of outbound sales software on the market. 

But the best ones are more than just email blasters or CRM bolt-ons. They help you engage smarter, qualify faster, and close more deals with fewer resources.

On that note, choosing the right solution means asking yourself:

• Do I need strong AI personalization?
• Is phone, email, or LinkedIn my main channel?
• How deeply should this tool integrate with my existing stack?

Answering these questions will help you find the outbound software that fits naturally into your sales engine—not the other way around.

If your goal is to scale outreach without burning out your team or burning through your list, modern AI outbound sales tools are your best bet.