CRM evaluation
Attio vs Close: Pricing, Features and Calling Compared
Choose Close if calling is the core of the job. Every Close plan has built-in calling and SMS, Growth adds a power dialer, and Scale adds a predictive dialer. Choose Attio if the data model and automation matter more than the phone. Attio gives you lists, custom objects from Pro, and workflows and Ask Attio on every plan, including a free plan for up to 3 users.
The two differ most on phone calls. Close builds the phone into the CRM and bills call usage on top of the seat price. Attio handles phone calls through apps such as Aircall. The calling section below sets out what each vendor publishes.
Trellus publishes this comparison and has a commercial interest in it: Trellus sells a dialer that works inside Attio and Close. Every fact about Attio or Close comes from that vendor’s own website, pricing page or help centre, opened on November 11, 2026 and linked beside the claim. Prices are the US dollar prices each page showed that day. This is a comparison of published information; it is not a report of hands-on testing in either CRM.
Attio and Close side by side
Each cell states what the vendor’s page said on November 11, 2026. Where a page says nothing, the cell says “not published”.
| Area | Attio | Close |
|---|---|---|
| Pricing | Free: $0 for up to 3 users. Plus: $50 per workspace a month billed monthly, or $40 billed annually, with 1 user included; more users are $44 or $35 each. Pro: $125 or $100, with 1 user included; more users are $99 or $79 each. Ultra: $1,000 a month, annual billing only, with 5 users included; more users are $189 each. Attio pricing, read November 11, 2026. | Per user a month, billed monthly or annually. Solo: $19 or $9, limited to 1 user and 10,000 leads. Essentials: $49 or $35. Growth: $109 or $99. Scale: $149 or $139. Calling and SMS usage is billed on top, at cost. The page lists a 14-day free trial and no free plan. Close pricing, read November 11, 2026. |
| Data model | Objects, records, attributes, lists and views. A list stores process data on each entry without changing the record. Custom objects and relationship attributes need Pro or Ultra. Plans allow 3, 5, 12 or unlimited objects. Attio data-model guide. | Leads, with contacts and opportunities attached to them, and saved lists called Smart Views. 250 custom fields on every plan. Custom activities need Growth or Scale. Custom objects need Scale. Close pricing. |
| Automation | Workflows are on every plan. They start from record changes, schedules, webhooks or manual runs. Attio workflows. | Workflows need Growth or Scale. They automate email, SMS and call follow-up, assign leads and tasks, and update leads. Solo and Essentials do not include them. Close pricing. |
| Reporting | 3 reports on Free, 15 on Plus, 100 on Pro and unlimited on Ultra. Plus adds funnels and segments; Pro adds targets and trends. Attio reporting; Attio pricing. | Activity reports, dashboards and an opportunity funnel report on every plan. A leaderboard and workflow and email template reports need Growth or Scale. Custom graphs need Scale. Close pricing. |
| Email and sequences | Email and calendar sync on every plan. Sending is capped at 200 emails per user a month on Free and 1,000 on Plus, and is unlimited on Pro and Ultra. Attio Sequences need Pro or Ultra. Attio pricing. | Two-way email sync and templates on every plan. Bulk email, email scheduling and automated outreach through Workflows need Growth or Scale. Close pricing. |
| AI features | Ask Attio and AI agents on every plan, metered by monthly credits. Call Intelligence needs Pro or Ultra. Attio pricing. | Chloe, an AI sales agent, on every plan, metered by AI credits: 500 per user a month on Solo up to 2,000 on Scale. A meeting notetaker for Zoom, Teams and Meet is on every plan. Call Assistant is a paid add-on. Close pricing. |
| Integrations and app marketplace | An app directory with categories such as Calling, E-mail sequencing, and Data and enrichment. Apps and integrations are on every plan. Attio pricing. | Over 100 apps integrate with Close, including Zapier, Calendly, Segment and Zoom. Close pricing. |
| API | REST API, webhooks, an App SDK and an MCP server on every plan. SQL access through the API and MCP is on Ultra. Attio developer platform. | API access and an event log on every plan. The developer site lists a REST API, webhooks with a 30-day event log, and an MCP server. Close developer platform. |
Comparing other CRMs with Attio? See Attio vs HubSpot, Attio vs Salesforce and Attio vs Pipedrive.
Phone calls: what each CRM offers
Attio’s pricing page and plan table list no phone dialer or power dialer. Its help centre says a phone call can be logged on a record by hand as an activity (Attio activities help). What Attio calls Call Intelligence is a recorder for video meetings. Its help centre says the recorder joins Zoom, Google Meet and Microsoft Teams calls and saves a recording, a transcript and AI-generated insights, on Pro and Ultra plans. Attio call recording help.
For phone calls, Attio offers apps. The Aircall app, built by Attio and available on all plans, adds a Call button to person records that opens the call in Aircall, lets you add people to an Aircall dialer campaign and writes a note on the person after each call (Attio’s Aircall app guide). The Calling category of the Attio app directory also lists RingCentral, JustCall, Quo, Allo, Ringover, CloudTalk and KrispCall, among others, as read on November 11, 2026. Our guide to the best dialers for Attio compares eight of the options.
Close builds the phone into the CRM. Its calling page says you make and receive calls inside the platform with no extra apps, and that calls are logged automatically. The pricing page lists calls worldwide, automatic call logging, SMS and call recording on every plan. Recordings are kept 30 days on Solo and Essentials, 90 days on Growth and without limit on Scale. Usage is charged at cost: Close says most outbound calls are around $0.02 a minute and phone numbers start at about $1 a month.
Close has two dialers. The Power Dialer, on Growth and Scale, calls through a Smart View without you clicking into each lead. The Predictive Dialer, on Scale only, calls several leads at once and connects you only when a person answers. Voicemail drop needs Growth or Scale. Call coaching, where a manager can listen, whisper or barge, needs Scale. For AI call notes, Call Assistant records, summarizes and transcribes calls as an add-on, at $50 a month per organization plus $0.02 a minute. Our guide to making calls from Close has the steps for each route.
Close also lists third-party phone apps. The Communication category of its integrations directory includes CallPal, JustCall, KrispCall, Ringover and Salesmsg, among others, as read on November 11, 2026.
Where Trellus fits: Trellus is a Chrome extension that adds a power dialer and a parallel dialer inside both CRMs. In Attio it dials People lists and tasks and saves the outcome, summary and callback to the person record (Trellus for Attio). In Close it dials Smart Views, logs a Call Activity with notes and outcome, and creates a Lead-linked callback Task (Trellus for Close). Close already has its own dialers; Trellus is an alternative for teams that want Trellus calling around the same Smart View. Parallel dialing calls up to five numbers at once on eligible plans. Power is $99.99 per seat per month, Power + Parallel is $149.99 and Business is custom. Plans are bought online with no seat minimum. There is no free plan or free trial. See Trellus pricing.
When to choose Attio, choose Close or keep what you have
Choose Attio if
- Your process needs lists and, from Pro, custom objects. Close lists custom objects on Scale only.
- You want automation on every plan. Attio workflows are on every plan; Close Workflows need Growth or Scale.
- You want to start on a free plan for up to 3 users. Close lists a 14-day trial.
- Calling can run through an app such as Aircall or through a dialer extension. Our guide on how to run an Attio call block and the Attio dialing video show that workflow.
Choose Close if
- Reps call and text all day and you want the phone, SMS and email in the CRM on every plan.
- You want a dialer from the CRM vendor: a power dialer on Growth or Scale, or a predictive dialer on Scale.
- You want call recording on every plan and live call coaching on Scale.
- A solo seller needs a low entry price: Solo is $9 a month billed annually, plus call usage.
Keep your current CRM when it already holds the records and next steps your team needs. A migration will not fix an unclear field or a follow-up process nobody owns.
If calling is the main job, read best CRM for cold calling and best CRM with a dialer before you decide.
Frequently asked questions
Is Attio or Close cheaper?
It depends on team size and call volume. On November 11, 2026, Close listed Solo at $9 per user a month billed annually and Scale at $139, plus call usage at cost. Attio listed a free plan, Plus at $40 a month billed annually with one user included, and Pro at $100.
Does Close have a power dialer?
Yes. Close’s pricing page lists a Power Dialer on Growth and Scale and a Predictive Dialer on Scale only. Its help centre says the Power Dialer calls through a Smart View, and the Predictive Dialer calls several leads at once and connects you only when a person answers. Solo and Essentials include neither.
Does Attio have a built-in dialer?
Attio’s pricing page does not list a phone dialer. Its Call Intelligence feature records video meetings on Zoom, Google Meet and Microsoft Teams. For phone calls, the Attio app directory lists calling apps such as Aircall, RingCentral and JustCall, and Attio’s Aircall app adds a Call button to person records.
Which one records calls and writes AI notes?
Close records phone calls on every plan and keeps them 30 days, 90 days or without limit, by plan. Its Call Assistant add-on adds summaries and transcripts for $50 a month per organization plus $0.02 a minute. Attio Call Intelligence, on Pro and Ultra, records video meetings and adds a transcript and AI insights.
Does Trellus work with both Attio and Close?
Yes. Trellus is a Chrome extension that adds power and parallel dialing inside each CRM. In Attio it dials People lists and tasks. In Close it dials Smart Views and logs a Call Activity. Close also has its own Power and Predictive Dialers. Trellus Power is $99.99 per seat per month and Power + Parallel is $149.99.