CRM evaluation
Attio vs Pipedrive: Pricing, Features and Calling Compared
Choose Attio if your records do not fit a single deal pipeline. It gives you lists, custom objects from Pro, and workflows and Ask Attio on every plan, including a free plan for up to 3 users. Choose Pipedrive if your team sells through deal pipelines and wants per-seat pricing from $14 a month billed annually, with Nova call notes on every plan and automations, sequences and two-way email sync from Growth.
Neither vendor lists a built-in phone dialer. Attio handles phone calls through apps such as Aircall. Pipedrive’s help centre says it has no built-in calling integration and points to calling apps in its Marketplace. The calling section below sets out what each vendor publishes.
Trellus publishes this comparison and has a commercial interest in it: Trellus sells a dialer that works inside Attio and Pipedrive. Every fact about Attio or Pipedrive comes from that vendor’s own website, pricing page or help centre, opened on November 11, 2026 and linked beside the claim. Prices are the US dollar prices each page showed that day. This is a comparison of published information; it is not a report of hands-on testing in either CRM.
Attio and Pipedrive side by side
Each cell states what the vendor’s page said on November 11, 2026. Where a page says nothing, the cell says “not published”.
| Area | Attio | Pipedrive |
|---|---|---|
| Pricing | Free: $0 for up to 3 users. Plus: $50 per workspace a month billed monthly, or $40 billed annually, with 1 user included; more users are $44 or $35 each. Pro: $125 or $100, with 1 user included; more users are $99 or $79 each. Ultra: $1,000 a month, annual billing only, with 5 users included; more users are $189 each. Attio pricing, read November 11, 2026. | Per seat a month, billed monthly or annually. Lite: $24 or $14. Growth: $49 or $39. Premium: $79 or $59. Ultimate: $99 or $79. The page lists a free 14-day trial and no free plan. Pipedrive pricing, read November 11, 2026. |
| Data model | Objects, records, attributes, lists and views. A list stores process data on each entry without changing the record. Custom objects and relationship attributes need Pro or Ultra. Plans allow 3, 5, 12 or unlimited objects. Attio data-model guide. | Leads, deals, people, organizations and products, with customizable deal pipelines. Custom fields are capped per company: 30 on Lite, 100 on Growth, 300 on Premium and 500 on Ultimate. Custom objects: not published in the plan table. Pipedrive pricing. |
| Automation | Workflows are on every plan. They start from record changes, schedules, webhooks or manual runs. Attio workflows. | Automations start on Growth: 50 active automations per company, then 150 on Premium and 250 on Ultimate. Lite has none. Pipedrive pricing. |
| Reporting | 3 reports on Free, 15 on Plus, 100 on Pro and unlimited on Ultra. Plus adds funnels and segments; Pro adds targets and trends. Attio reporting; Attio pricing. | Reports per seat: 15 on Lite, 50 on Growth, 250 on Premium and 500 on Ultimate. Deal and activity reports are on every plan. Forecast reports start on Growth and custom field reports on Premium. Pipedrive pricing. |
| Email and sequences | Email and calendar sync on every plan. Sending is capped at 200 emails per user a month on Free and 1,000 on Plus, and is unlimited on Pro and Ultra. Attio Sequences need Pro or Ultra. Attio pricing. | Lite has an email inbox for emails forwarded by bcc. Two-way email sync, templates, open and click tracking and sequences start on Growth. Campaigns, for email marketing, is a paid add-on on every plan. Pipedrive pricing. |
| AI features | Ask Attio and AI agents on every plan, metered by monthly credits. Call Intelligence needs Pro or Ultra. Attio pricing. | Nova on every plan: pre-call briefs, call recording with summaries and transcripts, and suggested CRM updates. AI report creation is on every plan. AI email writing and email summaries need Premium or Ultimate. Pipedrive pricing. |
| Integrations and app marketplace | An app directory with categories such as Calling, E-mail sequencing, and Data and enrichment. Apps and integrations are on every plan. Attio pricing. | A Marketplace with 500+ integrations on every plan. Pipedrive pricing. |
| API | REST API, webhooks, an App SDK and an MCP server on every plan. SQL access through the API and MCP is on Ultra. Attio developer platform. | REST API access, webhooks and Pipedrive MCP on every plan. Daily API tokens scale with the plan, from 30,000 per seat on Lite to 210,000 per seat on Ultimate. Pipedrive pricing. |
Comparing other CRMs with Attio? See Attio vs HubSpot, Attio vs Salesforce and Attio vs Close.
Phone calls: what each CRM offers
Attio’s pricing page and plan table list no phone dialer or power dialer. Its help centre says a phone call can be logged on a record by hand as an activity (Attio activities help). What Attio calls Call Intelligence is a recorder for video meetings. Its help centre says the recorder joins Zoom, Google Meet and Microsoft Teams calls and saves a recording, a transcript and AI-generated insights, on Pro and Ultra plans. Attio call recording help.
For phone calls, Attio offers apps. The Aircall app, built by Attio and available on all plans, adds a Call button to person records that opens the call in Aircall, lets you add people to an Aircall dialer campaign and writes a note on the person after each call (Attio’s Aircall app guide). The Calling category of the Attio app directory also lists RingCentral, JustCall, Quo, Allo, Ringover, CloudTalk and KrispCall, among others, as read on November 11, 2026. Our guide to the best dialers for Attio compares eight of the options.
Pipedrive’s help centre says Pipedrive does not have a built-in calling integration and that you can call from the platform with a calling app from its Marketplace. It names CloudTalk, Kixie PowerCall and SMS, CallHippo, Aircall, Toky, JustCall and Circleloop, and says an installed app can be set as the default calling app. How can I make calls in Pipedrive?, last updated September 3, 2026.
Pipedrive’s own calling runs through your phone. The same article says the iOS and Android apps make and log calls from a lead, deal or contact. Web-to-mobile calling starts a call in the web app and continues it on your mobile, charged on your usual phone bill, then prompts you to log it as an activity. The plan table lists web-to-mobile calls, automatic call logging and caller ID on every plan. We did not find a power dialer on the Pipedrive pages linked here.
For AI call notes, Pipedrive Nova is included in all plans. Pipedrive says Nova records and transcribes Google Meet, Zoom and Microsoft Teams calls, and that its desktop app also covers VoIP, phone and in-person calls. After a call, Nova saves a recap and transcript to the linked deal, person or organization and drafts CRM updates for you to approve. Our guide to making calls from Pipedrive has the steps for each route.
Where Trellus fits: Trellus is a Chrome extension that adds a power dialer and a parallel dialer inside both CRMs. In Attio it dials People lists and tasks and saves the outcome, summary and callback to the person record (Trellus for Attio). In Pipedrive it dials filtered People lists and Person records and saves each result as a note on the Person; it does not create a native Pipedrive call Activity (Trellus for Pipedrive). Parallel dialing calls up to five numbers at once on eligible plans. Power is $99.99 per seat per month, Power + Parallel is $149.99 and Business is custom. Plans are bought online with no seat minimum. There is no free plan or free trial. See Trellus pricing.
When to choose Attio, choose Pipedrive or keep what you have
Choose Attio if
- Your records do not fit one deal pipeline and you need lists or, from Pro, custom objects.
- You want to start on a free plan. Attio’s is free for up to 3 users; Pipedrive lists a 14-day trial.
- You want automation on your first plan. Workflows are on every Attio plan; Pipedrive automations start on Growth.
- Calling can run through an app such as Aircall or through a dialer extension. Our guide on how to run an Attio call block and the Attio dialing video show that workflow.
Choose Pipedrive if
- Your team sells through deal pipelines and you want a per-seat price that starts at $14 a month billed annually.
- You want AI notes for phone calls as well as video calls on every plan, through Nova.
- You want email sequences on the second plan. Pipedrive sequences start on Growth; Attio Sequences need Pro.
- Reps call from their own mobiles, or you plan to add one of the Marketplace calling apps Pipedrive names.
Keep your current CRM when it already holds the records and next steps your team needs. A migration will not fix an unclear field or a follow-up process nobody owns.
If calling is the main job, read best CRM for cold calling and best CRM with a dialer before you decide.
Frequently asked questions
Is Attio or Pipedrive cheaper?
It depends on team size and plan. On November 11, 2026, Pipedrive listed Lite at $14 per seat a month billed annually and Ultimate at $79. Attio listed a free plan for up to 3 users, Plus at $40 a month billed annually with one user included, and Pro at $100.
Does Pipedrive have a built-in dialer?
Pipedrive’s help centre says it does not have a built-in calling integration. You can call from Pipedrive with a Marketplace calling app such as CloudTalk, Aircall or JustCall, from the iOS and Android apps, or with web-to-mobile calling, which starts the call in the web app and continues it on your phone.
Does Attio have a built-in dialer?
Attio’s pricing page does not list a phone dialer. Its Call Intelligence feature records video meetings on Zoom, Google Meet and Microsoft Teams. For phone calls, the Attio app directory lists calling apps such as Aircall, RingCentral and JustCall, and Attio’s Aircall app adds a Call button to person records.
Which one records and summarizes calls?
Both publish a feature for it. Pipedrive Nova is included in all plans and, with its desktop app, covers video, VoIP, phone and in-person calls. Attio Call Intelligence needs Pro or Ultra, and its help centre describes a recorder that joins Zoom, Google Meet and Microsoft Teams calls.
Does Trellus work with both Attio and Pipedrive?
Yes. Trellus is a Chrome extension that adds power and parallel dialing inside each CRM. In Attio it dials People lists and tasks. In Pipedrive it dials filtered People lists and saves each call as a note on the Person. Power is $99.99 per seat per month and Power + Parallel is $149.99.