Craig Bonnoit is a co-founder of Trellus. His background includes leading software teams and building systems for autonomous operations and financial derivatives. He earned a PhD in physics at MIT and a bachelor’s degree in physics from Carnegie Mellon University. Trellus’s live coaching grew out of a problem he and Ajinkya encountered themselves: reviewing their sales calls afterward left them wishing they had received the useful suggestion while the conversation was still happening. Craig also writes about the practical choices reps make on those calls, including asking permission to begin a pitch and starting with the prospect’s problem.
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Craig Bonnoit is the Co-Founder of Trellus (YC W22), where he channels his deep scientific expertise into transforming sales execution through artificial intelligence. With a PhD in Physics from MIT; where his research focused on computational techniques for experimental data analysis in strongly correlated materials; and a BS in Physics from Carnegie Mellon University, Craig brings an analytical rigor and problem-solving approach to the sales technology space. His transition from academic physics research to entrepreneurship reflects a commitment to applying complex computational techniques to real-world business challenges. At Trellus, Craig co-leads the development of real-time AI assistants designed to empower sales development representatives with intelligent coaching and guidance during cold calls. His vision centers on democratizing access to world-class sales coaching through technology, enabling teams to dramatically improve call quality and conversion rates while reducing operational costs.
